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Connected Intelligence: Leveraging Collective Wisdom
May 7, 2008 - By: Vasu Srinivasan
“The World is Flat, declared Thomas Friedman. It is a Long Tail, says Chris Anderson. Everything is Miscellaneous, avers David Weinberger. Seeing it as The Wisdom of Crowds was a profound insight from James Surowiecki. Their perspectives addressed several aspects of business, life and the human condition in general. The ...
The Elongating Tail of Brand Communication
Dec. 13, 2007 - By: Mohammed Iqbal
With Chris Anderson’s "The Long Tail" as a jumping off point, Iqbal, a Senior Planning Director with Ogilivy & Mather Advertising, presents why the single-minded brand proposition is an anachronism and will fall out of favor in the future. His paper also details 8 ways marketers and advertising agencies can harness the power of the Long Tail ...
The Rise and Fall of the Hit
Sept. 6, 2006 - By: Chris Anderson
Chris Anderson, author of The Long Tail, chronicles the history of the blockbuster and explains why the traditional model of marketing and selling music no longer works. ...
The Long Tail
Dec. 14, 2004 - By: Chris Anderson
Editor-in-Chief of Wired, CHRIS ANDERSON says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto to find out how unlimited shelf space and personalization can revolutionize your business. ...

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