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The Passion Conversation: A Guide for Falling Madly in Love with the People your Business Serves
Sept. 11, 2013 - By: Brains on Fire
“Passion is not something you own; it’s something you pass forward. So if you take the time to understand your own unique passion conversation ... as well as the ones that excite those you serve, something amazing will happen.”
10 Lessons Learned in Igniting Word of Mouth Movements
July 9, 2009 - By: Brains On Fire
“It’s official: the word 'campaign' is becoming more and more scarce as it relates to the new world of marketing. And rightly so. People want to be engaged with a company, organization or cause beyond a short-term gimmick. So we’re starting to see the emergence of the term 'movement,' which makes a lot more sense.

Let’s compare the two."


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