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Consumer Engagement: Holy Grail or Fool’s Gold?
Jan. 27, 2016 - By: Bob Nease
“Before diving into a serious consumer engagement effort, every leader should be aware of three facts: 1. Engagement is an unnatural act. 2. Engagement is a means, not an end. 3. Behavior trumps engagement. Understanding these three truths helps focus our attention on what really matters.”

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