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Meaningful Digital Strategy: The Next Evolution of Marketing
Nov. 12, 2009 - By: Bob Gilbreath
"Four years ago, I grew frustrated with the lack of brand investment in digital marketing and set out to understand the fundamental reasons why this promising new space was still only attracting a small sliver of marketers’ multi-million-dollar budgets. I discovered that the issue was bigger than tiny click-thru rates and c ...

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