Change This Manifesto Issues

Shift & Reset

Brian Reich — Wed, 25 Jan 2012 11:00:00 -0600

“I am angry. There are real problems facing the world, and we, as a society, are not doing enough to address them in the right ways, not the ways we know are possible. The old way isn’t working, and we know it.

We continue to reward the same behaviors we have rewarded in the past while expecting different results. We profess interest in really doing things differently but settle into routines that are comfortable and safe, and we are fooling ourselves. There are lots of excuses for not making real, demonstrable changes in the way we live, work, and how we interact as individuals and engage in groups/communities. I have heard them all. I have used many of them myself. But they are bullshit. All excuses are. A person either truly, deeply, genuinely cares about changing things or he doesn’t. You can step up and do what it takes, in whatever way you can, or you need to acknowledge your limits and accept the results.

What might be possible if we were really committed, as individuals and as a society? I’ve thought a lot about this, and instead of remaining angry, I choose to embrace the question and figure out how I can use the anger to make things happen.”

Transcendent Leadership: How to Lead Anyone, Anywhere, Anytime

Les McKeown — Wed, 25 Jan 2012 11:00:00 -0600

“What if your leadership role just felt, well... right: demanding, yes, but fun too; challenging but controllable; intense but invigorating? What if with every step on the ladder of leadership you felt more comfortable, more 'in the zone,' less stressed, less pressured?

What if each successive leadership role brought out more of what makes you you, rather than asking you to compromise your core values, bury your deepest wishes, hold ransom your dreams?

Having coached and advised hundreds of leaders, I know this isn’t a pipe dream. From frequent observation, I know that it’s not only possible to be relaxed, fulfilled and energized by leadership, it is in fact precisely how the most consistently successful leaders operate.

GROW: How to Change the Narrative of Business

Jim Stengel — Wed, 25 Jan 2012 11:00:00 -0600

“It’s time to change the narrative of business. From a winner-take-all tale, no-holds-barred, no matter what the cost to individual firms, investors, the economy, and society, to doing business on the basis of what I call brand ideals, shared ideals of improving people’s lives.

Wider adoption and leveraging of brand ideals would be the best medicine the economy could possibly get. Instead of inflating a bubble that would sooner or later burst with tragic consequences for everyone, it would trigger and sustain unprecedented growth in every sector it touched.

Make no mistake, however. The business case for brand ideals is not altruism. It’s self-interest and mutual interest. In addition to its wider positive impact, a devotion to brand ideals will do more for your own business and career than any other factor.

Maximum business growth and high ideals are not incompatible. They’re inseparable.”

It Really is As Simple As ABC: What Leaders Can Learn from Masterful Orators of the Past

Matt Eventoff — Wed, 25 Jan 2012 11:00:00 -0600

“Millions of meetings and presentations occur daily. Each of these presentations is meant to drive 'someone' to do 'something.' And what do the vast majority of these presentations have in common? Unfortunately, they usually fail to get anyone to do anything.

There are so many noble causes led by charismatic, effective leaders, yet it is still difficult for many of these leaders to establish a clear message that resonates and connects with their audience, not due to the content or nobility of cause, but because we are all subject to information overload. But, masterful orators have succeeded in every generation, and one factor that has not changed over time is the ability of a master orator to captivate and move audiences, to attain levels of success that many thought were unachievable at the time. And each of them mastered the ABC’s of communication.”

Make Social Media Sell—Now

Jeff Molander — Wed, 25 Jan 2012 11:00:00 -0600

“The 'social media revolution' is over-hyped nonsense. The real business opportunity is to become more relevant and meaningful to customers in ways that create sales.

Few will question the impact social media is having on people’s lives. From assisting political revolutions to simply reconnecting us with old friends, social media is touching our lives in meaningful ways every day. But with all the stories you’re hearing about the power of Facebook, Twitter, blogs, LinkedIn, Google+ and other social networks, the one question you may be asking is 'how can my business actually make money with social media?'”

Putting a Signature on Customer Experience

Michael T. Kanazawa — Wed, 07 Dec 2011 12:00:00 -0600

“To reach it’s full impact, customer experience needs to be thought of as a strategic agenda item on par with and actually integrated with corporate strategy, managing the brand, and new product development. Customer experience should not be confused with existing efforts to focus on customer service or touch-point management. These efforts are focused more on delivering tactical reengineering of customer-facing processes.

As a customer experience leader, you want customers to talk with everyone they know (and don’t know) about your company, employees to live and exude the best qualities of the brand on and off the job, and to be rewarded as a market leader. If you share that vision for your customer experience efforts, here are some strategic tools and ideas to help you do that.”

The Business Genome Approach: Finding Your Next Competitive Advantage

Andrea Kates — Wed, 07 Dec 2011 12:00:00 -0600

“You have the wrong tools. And you use them the wrong way.

It isn’t your fault. You were taught, as we all were, to make forecast models out of past results. You were taught to look in the rear-view mirror. You were also taught to look straight ahead of you. If that competitor was in your line of sight, you had their number. That’s how you knew you were staying ahead.

They were good people that taught you these skills, great professors of the craft in business school, veteran managers and executives in your first, third, and twentieth job. But that was a different time. That was when we could see the future by looking back. Somehow, it made sense back then.

But, now, the rules have changed: our game plans have gone public, and whoever knows what the customer will do next wins.”

Does Your Customer Really Need You? Lessons from Zappos

Joseph Michelli, Ph.D. — Wed, 07 Dec 2011 12:00:00 -0600

“For those of you not familiar with Zappos, the company is an online retailer who defied the odds and built an Internet empire, initially as a virtual shoe store and now expanding its inventory well beyond shoes alone. Zappos has always charged top dollar for its products and has succeeded primarily because the leadership innovated an experience that consistently exceeds the expectations of customers, vendors, and people who simply encounter the brand. …

Unlike other failed online vendors from the "dot gone" bust, Zappos invested in both the delivery infrastructure and the corporate culture necessary to produce customer evangelists. To help you appreciate how Zappos might serve as a provocative benchmark for your customer experience, let me give you a few highlights from the 5 principles outlined in The Zappos Experience”

Blending Art & Science To Create More Effective Ideas

James Trezona — Wed, 07 Dec 2011 12:00:00 -0600

“Blending art and science is about collaborating in ideas generation: the inter-relationship is critical, you can’t have one thing without the other. A bunch of code or data is just a bunch of numbers without the art.

Science can enable us to be more creative, and creativity allows us to get the most out of our data. But consider ‘the multiplier effect’. If either the data or creative are bad, the idea will fail. It’s not one or the other that we need, it’s both. It’s not science plus art equals results, it’s more science times art, so a zero for either means failure.

That is where the interesting ideas are - at that intersection. The future is all about ideas connecting. Those who can bridge art and science will be in demand, will be powerful.

So if our ideas are going to change hearts and minds, let’s blend them together.”

Leading Transformation and Captivating Communities

Brian Solis — Wed, 07 Dec 2011 12:00:00 -0600

“Social media is not the catalyst for change, but merely one of its agents. We must remember that Facebook, Twitter, Youtube, and the like are the networks that facilitate an uprising. However, it is repression, angst, injustice, inequality, vision, aspiration and hope that serve as the true stimulus for insurrection and progress. Technology plays a part in transformation and it is up to you to learn how social, mobile, real-time, and all other emerging trends are affecting your industries, communities, or markets.

What we learn as a result however is that these new tools can bring people together and unite them under a common front or concerted mission. At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.”