Issue 102

The Self-Publishing Revolution
Feb. 13, 2013 - By: Guy Kawasaki & Shawn Welch
102 “Shelf space for ebooks is infinite, and anyone who can use a word processor can write and publish a book. These changes don’t mean that books are better—no more than a democratic political system guarantees better leaders—but at least the system is more accessible.”


Pause to Lead Forward: The Paradoxical Leadership Breakthrough
Feb. 13, 2013 - By: Kevin Cashman
102 “Could it be that going faster and driving harder are not the answers? ... Could it be that the source of our real value as leaders might come from different thinking and different choices rather than from perpetuation of the incessant pace we strain to maintain?”


Ninja Innovation: The Secrets of Today’s Top Innovators
Feb. 13, 2013 - By: Gary Shapiro
102 “After thirty years in the consumer electronics industry, I have seen my fair share of successes and failures. Applying our idea to the successes, we decided they exhibited characteristics of the feudal Japanese stealth warrior known as the ninja.”


Making the Unconscious Conscious: How Neuroscience Can Empower (and Inspire) Marketing
Feb. 13, 2013 - By: Douglas Van Praet
102 “If we don’t understand our own preferences or the true motivations behind our own behaviors, marketers are wasting billions of dollars each year by asking questions people simply can’t know the answer to.”


Being Vulnerable: Business Tips from a Former CIA Officer
Feb. 13, 2013 - By: J.C. Carleson
102 “Face it. You’re vulnerable. So is your boss. So is your client. So are your employees. And their vulnerabilities can result in decisions that leave YOU feeling betrayed.”


Can Business Save The World?
Feb. 13, 2013 - By: Joey Reiman
102 “Business people are the new superheroes. And they are here to save the world. Their super power is purpose. And with it they intend to improve and save billions of lives while putting millions more dollars back into the economy.”



Issue 101

Leapfrogging to Breakthroughs
Jan. 16, 2013 - By: Soren Kaplan
101 “Surprise is the enemy. Or, is it? Could we be overlooking—even resisting—one of the most essential catalysts of personal and business breakthroughs? Could we be ignoring the most fundamental tool that anyone can use to create disruptive innovation and change?”


Overemphasis on Profit Erodes Your Bottom Line Why Purpose-Driven Salespeople Wildly Outperform Their Quota-Driven Counterparts
Jan. 16, 2013 - By: Lisa Earle McLeod
101 “Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong.”


Service Failure: Do You Really Care About Your Customer?
Jan. 16, 2013 - By: Jeff Toister
101 “Executives may claim to care about their customers, but their actions frequently suggest just the opposite. ... I know what you are thinking. You’re different. ... Still, do you really care about customer service?”




You—According to Them: Accelerating Career Success By Understanding—and Boosting—Your Reputation
Jan. 16, 2013 - By: Sara Canaday
101 “‘Reputation’ is not a line item we can find on a corporate income statement. But honestly, it should be. Instead it’s lurking in there, living pervasively below the surface of the carefully calculated revenues and expenses.”




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