Issue 5

George Lakoff Manifesto
Oct. 5, 2004 - By: George Lakoff
5 One of the world's best-known linguists explains why progressives need to pay more attention to conservatives' most powerful weapon: framing. Lakoff provides a clear explanation of what framing is, why it's so important, and how progressives can use the tactic to their own gain. Read his section on "How to Respond to Conservatives" for examples on how progressive ...


The United State of America
Oct. 5, 2004 - By: Noah Weiss
5 Europe, with its European Union, has it right. Instead of staying mired in over 200 years of historical bureaucracy, Weiss argues, America needs to take a clue from its most innovative businesses: streamline and centralize. Read his manifesto to find out why he believes the time for federalism has come and gone, and what we must do about it. ...


Financial Fitness for Entrepreneurs
Oct. 5, 2004 - By: Brad Feld
5 Thinking of starting a business? Already have one? Brad Feld, a well-respected venture capitalist and Managing Directory at Mobius Venture Capital lays out the fundamental financial tenets that all entrepreneurs should know by heart. ...


Affirmative Action Works!
Oct. 5, 2004 - By: Paul Kivel
5 In a manifesto on the continued need for affirmative action and the hypocrisy of claims that it hurts white men, Paul Kivel explains how deep-seated prejudices among even the most well-intentioned lead to discrimination. "Affirmative action is not a cure-all", he admits, but it helps ensure that all have a fair chance and life's opportunities. ...


Success & Motivation: from Joe Schmo to The Benefactor
Oct. 5, 2004 - By: Mark Cuban
5 Self-made billionaires don't come around too often. Self-made billionaires who still enjoy watching basketball and having a beer with friends are even rarer. Recounting his story from his days as a twenty-four year-old living with five friends in a three-bedroom house, to getting his first job, to starting his first business, Mark demo ...



Issue 4

Digital Rights Management
Sept. 21, 2004 - By: Cory Doctorow
4 "DRM punishes honest people!" ... "Without DRM, people will steal and artists won't get paid!" ... Usage of Digital Rights Management (DRM) has been hotly debated since a college student threatened to put an entire industry out of business with a little application he built in his spare time, Napster. In this transcript of a speech he gave at Microsoft's ...


Guerrilla Marketing
Sept. 21, 2004 - By: Jay Conrad Levinson
4 The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people's attention. Marketing your business or yourself doesn't have to boring, and if you're a guerrilla marketer, it better not be! You're guaranteed to leave this one with some ideas of your own. ...


Holy Avengers
Sept. 21, 2004 - By: Jessica Stern
4 Lecturer at Harvard's John F. Kennedy School of Government, Jessica spent six years interviewing religious terrorists in Pakistan, India, Israel, Palestine, Lebanon, Indonesia, and the U.S.. Along the way, she discovered what causes someone to become a religious zealot and how terrorist leaders cultivate followers with emotional, spiritual, and financial rewards. Using ter ...


The 10 Laws of the Grassroots
Sept. 21, 2004 - By: Donna Brazile
4 Whether you're trying to elect a president or grow a non-profit, raise money, or awareness, Donna Brazile's 10 Laws of the Grassroots can help you mobilize the masses. Culling from lessons learned as the campaign manager for Gore 2000, Donna tells us that the future of campaigning has less to do with money and media noise and more about what worked in the p ...


6 Design Lessons From the Apple Store
Sept. 21, 2004 - By: Jesse James Garrett
4 Say what you will about Apple computer, its products have drawn the kind of attention and spawned the kind of loyal (some might say rabid) customer base that other companies would kill for. Famous for its attention to detail, the company recently stepped outside of its comfort zone of hardware and software and built its first retail stores. Th ...




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