Issue 2

This I Believe! - Tom's 60 TIBs
Aug. 25, 2004 - By: Tom Peters
2 Tom Peters is back with more Big Ideas for your job, your company, and your life. The marketing and strategy guru holds forth on why audacity matters, why women are the future of leadership, and why diversity is crucial to business success. Those who have never read Tom will find an excellent primer here; those well-versed in Peters' ideas can get up to spee ...


How to Defeat Terrorism
Aug. 25, 2004 - By: Benjamin Kuipers
2 Terrorism expert Benjamin Kuipers lays out a step-by-step process for defeating terrorism. Calling the Iraq war a major step backward in the fight against terror, Kuipers writes that mutual trust between communities is an important weapon against the spread of terrorism, as is trust between those communities and their authorities. Once trust is established, Ku ...


Before It Happens to You
Aug. 24, 2004 - By: Jonathan Sackner Bernstein, M.D.
2 This manifesto could save your life. Every single one of us is at risk of heart attack and disease, and a simple daily regimen can help stave off such heart problems, says Dr. Jonathan Sackner-Bernstein. A well-respected cardiologist and lecturer, Dr. Sackner-Bernstein has extensively investigated the effects of betablockers on patients with h ...


How To Get Better Teachers—and Treat Them Right
Aug. 24, 2004 - By: Chester E. Finn, Jr.
2 To start producing better students, we need to find better teachers. To do that, Chester E. Finn, Jr., a distinguished visiting fellow at the Hoover Institution, proposes taking a common-sense approach to lure our best and brightest to join the profession: deregulate teaching, and pay outstanding teachers more than mediocre ones. ...


The Corporate Weblog Manifesto
Aug. 24, 2004 - By: Robert Scoble
2 Before you post to the company blog again, read this manifesto. To blog guru Robert Scoble, business bloggers should have a few things in common. Among them, they should steer clear of PR-cleansed jargon, they should have a thick skin, and they should avoid writing during times of emotional turmoil. Scoble, a Microsoft strategist, knows his stuff--he's one ...


Do Less
Aug. 24, 2004 - By: Seth Godin
2 Marketing guru and agent of change Seth Godin writes that for your company to do more, sometimes you need to do less! Stop trying to be all things to all people (or customers), and focus (in your life and in your work) on your core strengths. Your business (and probably your sanity) are likely to improve. ...



Issue 1

The Art of the Start
Aug. 13, 2004 - By: Guy Kawasaki & Shawn Welch
1 A former Apple Fellow and entrepreneur extraordinaire, Guy talks about up-starting a start-up. A sneak preview from his upcoming book, "The Art of the Start." Guy encourages entrepreneurs to make meaning, make mantra, and get going. According to Kawasaki, some examples of making 'meaning' are: make the world a better place, increase the quality of life ...


The Customer Evangelist Manifesto
Aug. 13, 2004 - By: Ben McConnell and Jackie Huba
1 Get customers who worship the ground you advertise on. "A customer evangelist not only purchases from you regularly, she feels compelled to tell others." They demonstrate how to create customer evangelists in today's market of endless choices. Ben and Jackie use triumphs from the business world to deliver sound advice on how to maximi ...


For Richer, For Poorer
Aug. 13, 2004 - By: Evan Wolfson
1 'Marriage is a basic human right.' The director of Freedom to Marry, gives a fresh legal perspective on same-sex marriages and civil rights. Wolfson, a veteran trial lawyer for landmark same-sex marriage cases, uses the legal advantages and disadvantages of marriage - heterosexual or otherwise - to highlight the importance of law and economics in civil unions. ...


Stop Child Executions
Aug. 13, 2004 - By: Amnesty International
1 'Death for a 17-year-old?' AI, on their campaign to stop executions of child offenders in America and worldwide. Although it violates international law, the United States remains one of only eight nations that still practices child executions. Amnesty International reports with stories about child offenders around the world who have been executed or who ...




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