Issue 4

Guerrilla Marketing
Sept. 21, 2004 - By: Jay Conrad Levinson
4 The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people's attention. Marketing your business or yourself doesn't have to boring, and if you're a guerrilla marketer, it better not be! You're guaranteed to leave this one with some ideas of your own. ...


Holy Avengers
Sept. 21, 2004 - By: Jessica Stern
4 Lecturer at Harvard's John F. Kennedy School of Government, Jessica spent six years interviewing religious terrorists in Pakistan, India, Israel, Palestine, Lebanon, Indonesia, and the U.S.. Along the way, she discovered what causes someone to become a religious zealot and how terrorist leaders cultivate followers with emotional, spiritual, and financial rewards. Using ter ...


The 10 Laws of the Grassroots
Sept. 21, 2004 - By: Donna Brazile
4 Whether you're trying to elect a president or grow a non-profit, raise money, or awareness, Donna Brazile's 10 Laws of the Grassroots can help you mobilize the masses. Culling from lessons learned as the campaign manager for Gore 2000, Donna tells us that the future of campaigning has less to do with money and media noise and more about what worked in the p ...


6 Design Lessons From the Apple Store
Sept. 21, 2004 - By: Jesse James Garrett
4 Say what you will about Apple computer, its products have drawn the kind of attention and spawned the kind of loyal (some might say rabid) customer base that other companies would kill for. Famous for its attention to detail, the company recently stepped outside of its comfort zone of hardware and software and built its first retail stores. Th ...



Issue 3

Why We Fight
Sept. 7, 2004 - By: Eric Raymond
3 Rejecting both the left and the right, ERIC RAYMOND tells us, "Terrorists have made themselves outlaws from the moral community of mankind, to be dealt with as rabid dogs are." Read his Anti-Idiotarian manifesto. ...


Why Diversity Rules
Sept. 7, 2004 - By: Jerry Colonna
3 Diversity, that of personality and style, is critically undervalued by even the most egalitarian of organizations. JERRY COLONNA, one of Forbes' Best VCs in the Country and one of the 25 most generous young Americans according to Worth, shares a personal story about the value of misfits. ...


Guru Red Manifesto
Sept. 7, 2004 - By: Mike Smock
3 Mike's rules may just spark a business revolution. Keep secrets! Don't tout your achievements! Stay under the radar. Don't take money from strangers. Be ruthless! MIKE SMOCK offers his collection of practical truths on honest American entrepreneurship. Build meaningful, profitable organizations that strive to attract customers, not investors, and build loyalty, not headc ...


Unbalance of Power
Sept. 7, 2004 - By: Al Gore
3 "What would Benjamin Franklin think of President Bush’s assertion that he has the inherent power…to launch an invasion?" The U.S. is now in a permanent state of war, says Al Gore, former vice-president of the United States. Read his biting assessment of the Bush administration's trespass of our trust and our liberty. ...


LESS
Sept. 7, 2004 - By: Bruce Kasanoff
3 Your customers don't want more, they want LESS! Kasanoff uses examples to point out the mind-twistingly frustrating customer experiences that have become commonplace in today's corporations. Improve your customers' lives: Clone your best people! Anticipate your customers' needs! Make a don't-do list! (Item #1, don't ask for your customers' account number three times in one call!) ...


What's wrong with Atkins?
Sept. 7, 2004 - By: Physicians Committee for Responsible Medicine
3 According to Physicians Committee for Responsible Medicine, not only are high-protein low-carb diets unlikely to be effective tools for keeping the weight off, but they be harmful to your health. Meat protein-heavy diets such as Atkins have been shown to dramatically increase susceptibility to colon cancer, heart disease, kidney ...




Search manifestos:
« Using the Issue Browser
Scroll with arrow keys, mousewheel or click on a thumbnail to preview each manifesto in this issue.

Recent Popular Manifestos



View all




TWITTER