Issue 6

The CEO of the 21st Century
Oct. 19, 2004 - By: Mark Goulston
6 Judgement. Integrity. Character. Courage. These are the four things every CEO needs to be successful today, according to Mark Goulston. Read his manifesto on leadership to find out why these four attributes are so important, and examples of what can happen when they're ignored. ...


Seven Moral Arguments for Free Trade
Oct. 19, 2004 - By: Daniel T. Griswold
6 Though it's easy to make politically-charged claims for or against free trade, Griswold takes a different tact. He shows us, in seven clear points, why free trade is the right thing to do from a moral standpoint. Download this one for a thought-provoking exploration of this volatile issue. You may find yourself swayed. ...


How To Be Creative
Oct. 19, 2004 - By: Hugh Mac Leod
6 If you've ever felt the draw to do something creative but just haven't been able to pull it together, you'll love this manifesto.


The Talent Myth
Oct. 19, 2004 - By: Malcolm Gladwell
6 When Malcolm Gladwell wrote "The Tipping Point", he had a sensation on his hands. Called "one of those rare books that changes the way you think about, well, everything" it quickly climbed the charts to become a bestseller. Now Malcolm writes a manifesto for ChangeThis on the seemingly paradoxical truth that talent is not a firm's greatest asset. Download to fi ...



Issue 5

George Lakoff Manifesto
Oct. 5, 2004 - By: George Lakoff
5 One of the world's best-known linguists explains why progressives need to pay more attention to conservatives' most powerful weapon: framing. Lakoff provides a clear explanation of what framing is, why it's so important, and how progressives can use the tactic to their own gain. Read his section on "How to Respond to Conservatives" for examples on how progressive ...


The United State of America
Oct. 5, 2004 - By: Noah Weiss
5 Europe, with its European Union, has it right. Instead of staying mired in over 200 years of historical bureaucracy, Weiss argues, America needs to take a clue from its most innovative businesses: streamline and centralize. Read his manifesto to find out why he believes the time for federalism has come and gone, and what we must do about it. ...


Financial Fitness for Entrepreneurs
Oct. 5, 2004 - By: Brad Feld
5 Thinking of starting a business? Already have one? Brad Feld, a well-respected venture capitalist and Managing Directory at Mobius Venture Capital lays out the fundamental financial tenets that all entrepreneurs should know by heart. ...


Affirmative Action Works!
Oct. 5, 2004 - By: Paul Kivel
5 In a manifesto on the continued need for affirmative action and the hypocrisy of claims that it hurts white men, Paul Kivel explains how deep-seated prejudices among even the most well-intentioned lead to discrimination. "Affirmative action is not a cure-all", he admits, but it helps ensure that all have a fair chance and life's opportunities. ...


Success & Motivation: from Joe Schmo to The Benefactor
Oct. 5, 2004 - By: Mark Cuban
5 Self-made billionaires don't come around too often. Self-made billionaires who still enjoy watching basketball and having a beer with friends are even rarer. Recounting his story from his days as a twenty-four year-old living with five friends in a three-bedroom house, to getting his first job, to starting his first business, Mark demo ...



Issue 4

Digital Rights Management
Sept. 21, 2004 - By: Cory Doctorow
4 "DRM punishes honest people!" ... "Without DRM, people will steal and artists won't get paid!" ... Usage of Digital Rights Management (DRM) has been hotly debated since a college student threatened to put an entire industry out of business with a little application he built in his spare time, Napster. In this transcript of a speech he gave at Microsoft's ...




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