Issue 3

Unbalance of Power
Sept. 7, 2004 - By: Al Gore
3 "What would Benjamin Franklin think of President Bush’s assertion that he has the inherent power…to launch an invasion?" The U.S. is now in a permanent state of war, says Al Gore, former vice-president of the United States. Read his biting assessment of the Bush administration's trespass of our trust and our liberty. ...


LESS
Sept. 7, 2004 - By: Bruce Kasanoff
3 Your customers don't want more, they want LESS! Kasanoff uses examples to point out the mind-twistingly frustrating customer experiences that have become commonplace in today's corporations. Improve your customers' lives: Clone your best people! Anticipate your customers' needs! Make a don't-do list! (Item #1, don't ask for your customers' account number three times in one call!) ...


What's wrong with Atkins?
Sept. 7, 2004 - By: Physicians Committee for Responsible Medicine
3 According to Physicians Committee for Responsible Medicine, not only are high-protein low-carb diets unlikely to be effective tools for keeping the weight off, but they be harmful to your health. Meat protein-heavy diets such as Atkins have been shown to dramatically increase susceptibility to colon cancer, heart disease, kidney ...



Issue 2

This I Believe! - Tom's 60 TIBs
Aug. 25, 2004 - By: Tom Peters
2 Tom Peters is back with more Big Ideas for your job, your company, and your life. The marketing and strategy guru holds forth on why audacity matters, why women are the future of leadership, and why diversity is crucial to business success. Those who have never read Tom will find an excellent primer here; those well-versed in Peters' ideas can get up to spee ...


How to Defeat Terrorism
Aug. 25, 2004 - By: Benjamin Kuipers
2 Terrorism expert Benjamin Kuipers lays out a step-by-step process for defeating terrorism. Calling the Iraq war a major step backward in the fight against terror, Kuipers writes that mutual trust between communities is an important weapon against the spread of terrorism, as is trust between those communities and their authorities. Once trust is established, Ku ...


Before It Happens to You
Aug. 24, 2004 - By: Jonathan Sackner Bernstein, M.D.
2 This manifesto could save your life. Every single one of us is at risk of heart attack and disease, and a simple daily regimen can help stave off such heart problems, says Dr. Jonathan Sackner-Bernstein. A well-respected cardiologist and lecturer, Dr. Sackner-Bernstein has extensively investigated the effects of betablockers on patients with h ...


How To Get Better Teachers—and Treat Them Right
Aug. 24, 2004 - By: Chester E. Finn, Jr.
2 To start producing better students, we need to find better teachers. To do that, Chester E. Finn, Jr., a distinguished visiting fellow at the Hoover Institution, proposes taking a common-sense approach to lure our best and brightest to join the profession: deregulate teaching, and pay outstanding teachers more than mediocre ones. ...


The Corporate Weblog Manifesto
Aug. 24, 2004 - By: Robert Scoble
2 Before you post to the company blog again, read this manifesto. To blog guru Robert Scoble, business bloggers should have a few things in common. Among them, they should steer clear of PR-cleansed jargon, they should have a thick skin, and they should avoid writing during times of emotional turmoil. Scoble, a Microsoft strategist, knows his stuff--he's one ...


Do Less
Aug. 24, 2004 - By: Seth Godin
2 Marketing guru and agent of change Seth Godin writes that for your company to do more, sometimes you need to do less! Stop trying to be all things to all people (or customers), and focus (in your life and in your work) on your core strengths. Your business (and probably your sanity) are likely to improve. ...



Issue 1

The Art of the Start
Aug. 13, 2004 - By: Guy Kawasaki & Shawn Welch
1 A former Apple Fellow and entrepreneur extraordinaire, Guy talks about up-starting a start-up. A sneak preview from his upcoming book, "The Art of the Start." Guy encourages entrepreneurs to make meaning, make mantra, and get going. According to Kawasaki, some examples of making 'meaning' are: make the world a better place, increase the quality of life ...




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