Issue 18

Marketing to Women for the Common Man
Oct. 12, 2005 - By: Andrea Learned
18 "The non-planetary, bookshelf versions of 'Venus' and 'Mars' have conspired to make even the prospect of marketing to women a scary thing for a lot of men in business." For all common men out there: don't be afraid! Let Andrea teach you how to tweak your marketing messages to appeal to women. ...


Cherry Bombs: A Supplemental Kit to „Radical Careering„
Oct. 12, 2005 - By: Sally Hogshead
18 Stuck in a career rut? No way out? Lob a cherry bomb! "Cherry bombs are quick but explosive ideas that startle a situation out of paralysis. Bursts of thinking to create change within you, or around you." ...



Issue 17

The Personal MBA: Mastering Business Without Spending a Fortune
Sept. 7, 2005 - By: Josh Kaufman
17 Business schools don't have a monopoly on worldly wisdom - if you care more about increasing your effectiveness at work than a diploma and a few lines on your resume, the "Personal MBA" is for you.


Critical Thinking for Managers: A Manifesto
Sept. 7, 2005 - By: Crystal King
17 Crystal King provides a how-to-think critically guide. With many choices in today’s world, managers need to be critical thinkers and encourage their employees to be the same. ...


25 Ways to Distinguish Yourself
Sept. 7, 2005 - By: Rajesh Setty
17 According to Setty, "being part of the commodity crowd erodes your value." You need to rise above the crowd by following Setty's 25 ways. ...


The Hypomanic American
Sept. 7, 2005 - By: John D. Gartner
17 Are all American entrepreneurs hypomanic? John Gartner defines the hypomanic American and describes traits associated with hypomania. ...


The "PSF" is Everything!
Sept. 7, 2005 - By: Tom Peters
No_cover_art This manifesto's subtitle is: Making the Professional Service Firm a "Lovemark" in an Age of "Managed Asset Reflation". Read on to discover why Peters believes the "professional service firm is everything".



Issue 16

Escape Adulthood
Aug. 5, 2005 - By: Jason Kotecki
16 “Grown-ups never understand anything for themselves, and it is tiresome for children to be always and forever explaining things to them.” ...


The Youth of Today
Aug. 5, 2005 - By: DK
16 Everyone is always wondering what kids are thinking. DK gives you view into the complicated and sometimes contradictory world of today's teens. ...


Bet This! A Gambler's Guide to Leadership
Aug. 5, 2005 - By: Eileen Shapiro
16 Eileen Shapiro thinks that betting is a part of everyday life. Check out her four tests (and one proxy) for action-based leadership. ...




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