Issue 10

Dear Hollywood: Great Movies can Make Money, Too
Dec. 14, 2004 - By: Mark Ramsey
10 For every Spider-Man 2, there are a dozen Catwomen. For every Alien, a dozen Alien vs. Predators. Hollywood knows how to produce, write, and direct great films; it's just that they so rarely bother to make the effort. Between the niche Indie and the brainless blandbuster are the great movies that thrill our senses and move our hearts. Bette ...


Don't Buy This Shirt Unless You Need It
Dec. 14, 2004 - By: Yvon Chouinard and Nora Gallagher
10 He's built a global premium retail brand using high-quality materials and a core commitment to improving our world. Now find out why the FOUNDER OF PATAGONIA believes it's time for you to buy less. ...


The Liberty Manifesto
Dec. 14, 2004 - By: P.J. O’Rourke
10 Best-selling author P.J. O'ROURKE has a message for you: "I don't know what's good for you. You don't know what's good for me. We don't know what's good for mankind." Read his manifesto to find out why he says government should be against the law. ...


The Long Tail
Dec. 14, 2004 - By: Chris Anderson
10 Editor-in-Chief of Wired, CHRIS ANDERSON says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto to find out how unlimited shelf space and personalization can revolutionize your business. ...


The Tyranny of Email
Dec. 14, 2004 - By: Ole Eichhorn
10 Overwhelmed by email? Tired of non-sensical barely-English missives from coworkers? Wondering how an entire day can go by without any work getting done at all? OLE EICHHORN has a few simple suggestions. ...



Issue 9

The Art of Alpha Female Blogging
Nov. 30, 2004 - By: Halley Suitt
9 As blogging has crept into the mainstream, the question's no more "what's a blog", but why or how do you blog? Halley Suitt, author of one of the most popular blogs, explains her own unique perspective. ...


Beyond Therapy: Biotechnology and the Pursuit of Happiness
Nov. 30, 2004 - By: The President's Council on Bioethics
9 Look younger, perform better, feel happier, and become more “perfect." Biotechnology promises to make all of these possible, but what kind of society do we find ourselves in when these modifications are an everyday reality? This ground-breaking report, the first of its kind in public bioethics, examines ...


The Answer is Biodiesel
Nov. 30, 2004 - By: Michael Briggs
9 Trade in your Prius and buy a VW! What's better than hybrids and better than fuel cells? According to UNH researcher Michael Briggs, the answer is Biodiesel. Read his manifesto to find out why biodiesel is cheaper and more environmentally-friendly to produce, ready for large-scale production, and usable in existing automobiles. The results may surprise you. ...


Branded: Corporations and Our Schools
Nov. 30, 2004 - By: Jennifer Rockne
9 Our children are being bombarded with commercial messages for more hours of their day than ever before, not at home, not on TV, not on the computer, but in their classrooms. Jennifer Rockne exposes the way corporations are buying up our schools, and in the process, our kids. ...


The Pro-Am Revolution
Nov. 30, 2004 - By: Demos
9 Rap infects all popular culture. The Jubilee campaign led to billions of dollars of developing world debt being written off. Linux is one of the biggest challengers to Microsoft. The Sims is one of the most popular computer games ever. These developments have one thing in common: they were all driven by Pro-Ams, innovative, committed and networked amateurs working to pr ...




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