Issue 13

The Paradox of Choice
Feb. 8, 2005 - By: Barry Schwartz
13 According to Barry, choice is a good thing. Until there's too much of it, that is. By overloading us with options, in education, sex, religion, or clothing, more choices not only make us less satisfied, they debilitate us. Read an excerpt from his powerful new book. ...


How to Manage Smart People
Feb. 8, 2005 - By: Scott Berkun
13 After spending nine years at Microsoft managing some of the smartest people in the world, Scott has a few tips to share on the art of managing the best. ...


Is the Truth the Next Big Truth?
Feb. 8, 2005 - By: Simon King and Piers Fawkes
13 The authors of the tremendously popular trend-spotting blog PSFK write about the three most important truths about.. Truth! (And exactly why it means everything to your Brand.) ...



Issue 12

The Death of Environmentalism
Jan. 25, 2005 - By: Michael Shellenberger and Ted Nordhaus
12 The environmental movement's foundational concepts, its method for framing legislative proposals, and its very institutions are exhausted. As global warming looms on the horizon, the authors of The Death of Environmentalism argue that in order to move forward, environmentalists must take a step back. ...


Made in USA
Jan. 25, 2005 - By: Paul Graham
12 Americans make the best software and films, and the Japanese the best cars and consumer electronics. There's a reason for this, and it goes far deeper than cultural differences or the quality of autoworkers, it has to do with who's in charge. ...


See-Through Science
Jan. 25, 2005 - By: James Wilsdon & Rebecca Willis
12 Politics and science needn't be like oil and water. The authors of See-Through Science argue that greater public engagement early in the scientific process improve social outcomes. ...


The Six Laws of the New Software
Jan. 25, 2005 - By: Dror Eyal
12 You're too late! Most home consumers have all the software they will ever need, and most companies out there already have all the basic technologies they need to successfully compete. What's a software developer to do? Read the Six Laws of the New Software to find out. ...


Is Unlimited Inheritance Un-American?
Jan. 25, 2005 - By: Jim Grote
12 According to Warren Buffet, Bill Gates Sr., Andrew Carnegie, Thomas Paine, and Theodore and Franklin Roosevelt, unlimited dynastic wealth is not only at odds with the spirit of the Founding Fathers, but anti-productivity. ...



Issue 11

The Hughtrain
Jan. 11, 2005 - By: Hugh Mac Leod
11 You've read the Cluetrain, now HUGH MACLEOD brings you The Hughtrain. A manifesto on brands, blogs, and the now of advertising and marketing. Written and illustrated by one of our most popular authors ever.


Beginner's Guide to Business Blogging
Jan. 11, 2005 - By: Debbie Weil
11 An updated version of this popular manifesto by business blog expert, Debbie Weil, can now be read here. ...




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