Issue 94

Rebooting America's Innovation Engine: Using Jugaad to Innovate Faster, Better, and Cheaper
May 9, 2012 - By: Navi Radjou
94 “The motto ‘innovate or die’ held true for American firms in the 20th century. In the 21st century, ‘innovate faster, better, and cheaper—or die’ will be your new mantra.”



Issue 93

Nine Things I Learned from Alan Mulally
April 11, 2012 - By: Bryce G. Hoffman
93 “I spent many hours sitting across the table from Mulally in his corner office on the twelfth floor of Ford’s world headquarters. I learned a lot about how to change cultures and streamline organizations, and I believe these principles will prove as valuable to your organization as they have to Ford.”


Stop Selling and Start Storytelling
April 11, 2012 - By: Jason L. Baptiste
93 “Successful entrepreneurs are never selling, and always storytelling. Throughout this manifesto, I want to focus on how an entrepreneur can use storytelling to persuade four key constituents that can ultimately make or break their startup—the press, team members, customers and investors.”


How to Avoid Becoming China’s Bitch: A Radical Centrist Manifesto for Fixing What’s Broken
April 11, 2012 - By: Peter D. Kiernan
93 “Where do I get off using a title like that? Because the time has come to get you out of your comfort zone. In fact, it’s well past time for all of us. If we don’t, we will lose more than our superpower status—we may well lose our national soul.”


We Say We Want a Revolution: How to Activate the Activist and Surf the Tidal Wave of Radical Change
April 11, 2012 - By: Gina Amaro Rudan
93 “I confess—the revolutionary climate we’re experiencing right now excites me. Why? Because every monster economic crisis or socio-political upheaval brings bottom-up innovation, top-down collaboration, and a flurry of creativity ... ”


The Unasked Question: How Do You Run a Company?
April 11, 2012 - By: Dick Cross
93 “Despite all the hand-ringing and acerbic rhetoric over the American economy, we could be just one step away from solving it all.”


Five Rules for Pricing Excellence: Getting the Most for Your Services
April 11, 2012 - By: Patrick Lefler
93 “Pricing is critical, and short-changing your pricing strategy is the fastest way to leave cash on the table—money that will be lost forever and never recovered.”



Issue 92

How Habits Work (and How They Change)
March 21, 2012 - By: Charles Duhigg
92 “Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits. Habits are subtle. But any habit can be changed. And now we—finally—know how.”


Laughing at the Joneses
March 21, 2012 - By: Laura Vanderkam
92 “It’s silly to talk about personal finance without talking about where you live and what you drive. ... There are plenty of people who have discovered this truth and, rather than trying to keep up with the Joneses or submitting to their tyranny, are getting a good laugh at them.”


Twelve Gentle Rules: How a Couple Can Live Together Peacefully When One of Them Is an Entrepreneur
March 21, 2012 - By: Meg Cadoux Hirshberg
92 “Clearly, when it comes to business-building, some degree of obsession is required—or soon the business won’t be around to obsess about. The problem arises when entrepreneurs try to simultaneously enjoy a thriving family life.”




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