Issue 30

Work as Refuge: How to Add Meaning to Your Life at Work
Jan. 10, 2007 - By: Jonathon Flaum
30 The alarm goes off. You stretch, yawn, put your feet on the floor, one foot in front of the other, get started on another unfulfilling day at the office. But it doesn’t have to be that way. Jonathon Flaum shows you how to find meaning in your every day work. ...


How to Become a Customer Action Hero in 10 Steps
Jan. 10, 2007 - By: Jeanne Bliss
30 “Rate your experience from 1 to 10.” “Would you recommend our company?” We ask the questions of our customers. But what do we do with their answers? Jeanne Bliss gives us the action plan to actually make our customers happy with our services. ...


Manifesto for Experimentation
Jan. 10, 2007 - By: Joseph Jaffe
30 Jaffe declares that marketing organizations need to foster and adopt an aggressive and intense culture of experimentation. But how to take the risk? He’ll present 10 critical components to take on the journey, and a 5-step process to guide the way. ...



Issue 29

Elegant Solutions: Breakthrough Thinking the Toyota Way
Dec. 5, 2006 - By: Matthew E. May
29 One million ideas a year. A culture of innovation. An intrinsic belief that good enough never is. Matthew May’s manifesto shows you how Toyota’s principles and practices will help you engage your creative spirit and bring elegant solutions to your work and life. ...


No Need to Fear: How Global Outsourcing Equals Opportunity
Dec. 5, 2006 - By: Steve Hamm
29 Here, Steve Hamm asserts that outsourcing need not result in the vilification of foreign workers and the American companies who choose to find cost solutions overseas. Instead, he believes it offers opportunity to those who choose to look for it. ...


Co-Creation Rules!
Dec. 4, 2006 - By: James Cherkoff & Johnnie Moore
29 Cherkoff and Moore present inspiring examples of open source marketing that prove engagement trumps control in maximizing customer experience and making meaning. It may be a platitude to say that two heads are better than one, but this manifesto features collaboration in a whole new light—between company and consumer. ...


Purpose: How to Define It and Make It Work for You and Your Company
Dec. 4, 2006 - By: Nikos Mourkogiannis
29 Just read the first page of this manifesto, and you’ll understand exactly what it is to have purpose. Read the subsequent pages and you’ll find just how to develop your own sense of purpose through discovery, excellence, altruism and heroism. ...


Women Bloggers: Changing Their Worlds, Changing the World
Dec. 4, 2006 - By: Elisa Camahort
29 Women are the power consumers and connectors of the Internet, and yet, their influence has mostly been invisible to the mainstream media and industry pundits. The BlogHer web community was created to offer a centralized location for women bloggers, creating one voice out of many whispers. ...



Issue 28

The Capitalist Manifesto: Managing the Rise of Citizen Investors
Nov. 7, 2006 - By: Stephen Davis, Jon Lukomnik, David Pitt-Watson
28 The citizen investor is you. Me. Uncle Joe. With our investment comes the power to demand better of the corporations we invest in. This revolution in corporate ownership demands a revolution in corporate management, and this manifesto shows how to get it done. ...


The Seven Principles of Privacy: Protect Your Customers’ Privacy Ethically, Not Legally
Nov. 7, 2006 - By: David Holtzman
28 Technology is endangering our privacy. Every company that we do business with holds a representation of ourselves somewhere in their data stores. Because laws make poor privacy guidelines, David Holtzman presents seven ethical ways for companies to handle our information. ...




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