Issue 127

Reducing the Pressure We Feel Every Day
March 18, 2015 - By: Hendrie Weisinger Ph.D.
127 “When you experience pressure anxiety—the feeling that you have to produce all the time—your emotional landscape changes for the worse. We often tell ourselves and our kids not to overreact to temporary set-backs—to be rational. However, pressure anxiety makes it hard to hold that thought in mind.”

Being Heard in a Chaotic World
March 18, 2015 - By: Linda J. Popky
127 “New communication techniques and technologies are continuously bombarding us with messages and reminders, with no end in sight. In a world where it’s hard enough to cut through the noise to get the attention of friends and family members, it’s even more difficult for businesses and other organizations to reach prospects and customers.”

From Macro to Uh-Oh: From
Company Concept to Employee Culture... and Back Again

March 18, 2015 - By: Stan Slap
127 “'Culture' is the most overused yet least understood concept in business. The difference between understanding your employees and understanding your employee culture is the difference between whether your performance goals succeed or fail.”

Issue 126

Sprinkles: An Antidote To The Demise of Customer Surprise
Feb. 18, 2015 - By: Chip R. Bell
126 “Without 'sprinkles,' service is simply good; with sprinkles good becomes distinctive. As customers, we do not tweet, blog, or speak about good service, only about service with sprinkles. And, customers today have developed a 'sprinkles sonar.' Surprise is not really a surprise if it is completely predictable.”

Change the Game or Go Home: A Manifesto for Innovation
Feb. 18, 2015 - By: Joseph Jaffe
126 “Isn’t it time companies asked the same questions as entrepreneurs, but instead of articulating this in a creative brief and being satisfied with a jingle, tagline or even real-time tweet as the output, fast track and super size this expectation in the form of a disruptive technology-led solution?”

Out for Brains! (Why Customer Service Will Drive the Economy of the Next Fifty Years and Beyond)
Feb. 18, 2015 - By: Peter Shankman
126 “The economy of the next fifty years and beyond will be driven by customer service. The age of ‘buy from us because we say we’re awesome’ is over, and has been replaced by an age of ‘I’ll buy from them because someone I trust says they’re awesome.’”

Is Your Brand Missing the Mark with 60% of U.S. Consumers?
Feb. 18, 2015 - By: Paul Jankowski
126 “There’s one part of the country where, I think, many brands are completely missing the mark: it’s what I call the New Heartland. ... It’s a massive and influential cultural segment that is largely underserved by advertisers—and a huge opportunity for brands willing to make the effort.”

Why Technologists Should Work For Themselves
Feb. 18, 2015 - By: Mark Beckner
126 “Programmers, developers, solution architects, and technical consultants—all of you have the basic skills necessary to become highly successful outside the confines of traditional employment ... it is a natural progression from where you are today, one which will pay immense dividends.”

Issue 125

Challenging Beliefs that Erode Workplace Motivation
Jan. 21, 2015 - By: Susan Fowler
125 “As a leader, you cannot motivate anyone. What you can do is cultivate a workplace where it is more likely for someone to experience optimal motivation. ... the result of satisfying three psychological needs that lie at the heart of every human being’s ability to thrive: autonomy, relatedness, and competence.”

Headfirst into My So-Called Life: Embracing Your Productivity Style to Work Simply
Jan. 21, 2015 - By: Carson Tate
125 “If you’re reading this article, your efforts to solve your busyness problem have probably not paid off. ... The truth is that the problem is not you. It is how you are trying to overcome your busyness that is the problem.”

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