Issue 60

A Good Food Manifesto for America
July 9, 2009 - By: Will Allen
60 "It is time and past time for this nation, this government, to react to the dangers inherent in its flawed farm and food policies and to reverse course from subsidizing wealth to subsidizing health. We have to stop paying the largest farm subsidies to large growers of unsustainable and inedible crops like cotton. We have to stop paying huge subsidies to ...


The Hub Mentality: Shifting From Business Transactions To Community Interaction
July 9, 2009 - By: Stephen Palmer & Carl Woolston
60 “It’s becoming increasingly difficult to catch the eyes of the consumer. Once you have them you have to keep them. Technology has transformed relationships between businesses and customers. Now, your job isn’t just to transact sales. Your job is to cultivate trust, build community, and ...


10 Lessons Learned in Igniting Word of Mouth Movements
July 9, 2009 - By: Brains On Fire
60 “It’s official: the word 'campaign' is becoming more and more scarce as it relates to the new world of marketing. And rightly so. People want to be engaged with a company, organization or cause beyond a short-term gimmick. So we’re starting to see the emergence of the term 'movement,' which makes a lot more sense.

Let’s compare the two."




Cracking the Genetic Code: A New Way Forward For Corporations
July 8, 2009 - By: Anne McCrossan
60 “Synapses are natural, visceral, reactions connecting the soft organs of the body to the central nervous system. They can be trusted to be “on the money,” and most corporate bodies—human or otherwise—are lost without them. Not being in tune with one’s own ecosystem leads to unrewarded, misplaced effort and operat ...


Flow, Flee or Fight: Declare Yourself For Change In Your Organization
July 8, 2009 - By: Nevin Danielson
60 “It’s time for a shake-up. This one won’t happen because your boss decides it’s time. It will happen because you and your peers decide it’s time. Rather than relying on organizations to see what's in their long-term best interest, individuals are in a better position to instigate change. It will feel uncom ...


Deliver the “Wow!” to Make More Money
July 8, 2009 - By: Glory Borgeson
60 “In this day and age, it is not enough to have a system in place for dealing with customers’ issues promptly and smoothly. Now, you need a strategy with built-in extras, benefits that are above and beyond what the public expects from you and your business. These extras have to be planned into your regular, day-to-day commerce because you ca ...



Issue 59

Too Big to Live: Why Letting Banks Fail Is Actually Good For Real People
June 4, 2009 - By: Douglas Rushkoff
59 “As the financial institutions we have come to rely on appear to topple under their own weight, it's only natural that we rush to support them. These are the banks, investment groups, and insurance firms to which we have outsourced our savings, financing, and investing. They fund our businesses and lend most ...


Being Strategic: The Antidote to Fear
June 3, 2009 - By: Erika Andersen
59 "The antidote to fear? Pull people out of their panic and self-protective impulses by first acknowledging the difficulties, then raising their eyes and hearts to a possibility of success. At that point you can take advantage of their newly available and hopeful energy to make that possibility a reality. This is the essence of what I call being s ...


A Mind for Selling: Brain Science Is Turning Management On Its Head
June 3, 2009 - By: Charles Jacobs
59 "We don’t have direct knowledge of the physical world; we only have knowledge of our ideas of it. This may seem like just an interesting curiosity until we realize that the world we know is not an objective record of the one that exists outside of us, but the version of it we create according to whatever else is goin ...


Trusting Google and Yahoo: Search Engines & Information Literacy
June 3, 2009 - By: Jay Moonah
59 We pride ourselves on thinking critically. But how do our critical thinking skills apply to what we find in our searches? Because the results seem to appear like magic, many of us tend to think of search results as being “unbiased.” But in actual fact, there are many individuals and companies working hard every day to try ...




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