Issue 47

The Invisible Badge: Moving Past Conspicuous Consumption
June 4, 2008 - By: Rob Walker
47 Thorstein Veblen introduced the idea of “conspicuous consumption” in The Theory of the Leisure Class, in 1899. And it’s still being recycled today. Veblen gave examples like the man who parades down Main Street in “stainless” linen, with a superfluous walking stick. These objects supposedly told a story—“evidence of lei ...


Turning Learning Right Side Up: Putting Education Back on Track
June 4, 2008 - By: Russell Ackoff and Daniel Greenberg
47 Education should be a lifelong enterprise, a process enhanced by an environment that supports to the greatest extent possible the attempt of people to “find themselves” throughout their lives. For too long, we have educated people for a world that no longer exists, extinguishing their creativit ...


The Career Employee Bill of Rights
June 4, 2008 - By: Milo Sindell and Thuy Sindell, Ph.D.
47 In the past, an employee’s relationship with their job was about work life boundaries. Today and in the future, work is and will be an integral expression of who you are. More than ever before, people need resources that will give them a framework to organize their ideas, sources of motivation, skills, and tools and sources of ...


Escaping Corporate America: Changing Your Career Can Change Your Life
June 4, 2008 - By: Pamela Skillings
47 You can find meaningful work in corporations, but if the company values are too different from your own or if you are stuck in a job that doesn’t tap into your talents, it’s probably time to escape. Too often, corporate jobs revolve around meetings and bureaucracy and don’t offer you enough opportunities to d ...


Business Improvisation: The Diving Catch of the Corporate World
June 4, 2008 - By: Randy Sabourin
47 Recall that moment when you where your most creative, aware, and tuned into the world around you. Imagine how valuable it would be to harness that state of mind and apply it at will to your most stressful and challenging business situations. To shine when others collapse or choke. To take a potentially disastrous circumsta ...


Seinfeld on Marketing: 7 Marketing Lessons from the Cast of the Show About Nothing
June 4, 2008 - By: Bill Gammell
47 All this time we thought Seinfeld was a show about “nothing.” Little did we know that peppered in its nine seasons were hidden, real-world marketing lessons taught from the masters themselves. But, unlike the Soup Nazi’s secret soup recipes, these marketing lessons are to be shared freely with everyo ...



Issue 46

Achieving Business Excellence
May 7, 2008 - By: John Spence
46 "There is no single strategy that will carry your company forever—just ask my buddy Tom Peters, who wrote the fantastic book In Search of Excellence back in 1982, only to watch more than half of the companies he highlighted go out of business! Markets shift, consumer preferences change, new competitors appear, technology advances—and so must you. Even tho ...


Performance Architecture: A Blueprint to go „Beyond Personal Best„
May 7, 2008 - By: Carlos Salum
46 "Regardless of our profession or activity, adaptation is what separates peak performers from the rest. The way we think about pressure influences the way we feel and the way we react. Conversely, acting is adapting. If we act confidently and relaxed, our body tells our brain “no problem here” and we start ...


PR 2.0: A Communicator’s Manifesto
May 7, 2008 - By: Deirdre Breakenridge
46 Today, an immense change is happening to PR and it will affect communications professionals around the world from this point forward. The concept of PR 2.0 was born about 10 years ago (although not many people know this). PR 2.0 places a whole new meaning and value on PR and marks the true convergence of PR and the Internet. I believe that wit ...


The Upside of a Downturn
May 7, 2008 - By: Steve Pogorzelski, Jesse Harriott, Ph.D., and Doug Hardy
46 "A slowing economy has tangible burdens, as employers become cautious in hiring (or even lay off workers). More subtle and insidious is the way even a gentle slowdown in consumption can trigger a well known vicious cycle: Lower corporate revenues lead to job insecurity, which causes consumers to tighten spending, which ...




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