Issue 51

Let’s Get Persian
Oct. 8, 2008 - By: Paul B. Carroll and Chunka Mui
51 "Herodotus, the Greek historian, reported that the ancient Persians always made important decisions twice—first when they were drunk, and then again when they were sober. Only if the Persians reached the same decision, drunk and sober, would they act on that decision. In addition to using what might be called a second-chance meeting to review im ...


Today's Trojan Horse
Oct. 8, 2008 - By: Diana McLain Smith
51 "At least as far back as Agamemnon and Achilles on the beaches of Troy, relationships have had the power to create or to destroy enormous amounts of capital—human, social, intellectual, and economic. Yet few among us can say anything even remotely systematic about how relationships work, develop, or change. […] If relationships can have such a decisi ...


I Am The Walrus: Lessons In Personal Branding from The Beatles
Oct. 8, 2008 - By: Alan Parr & Karen Ansbaugh
51 "Side One 1. I Me Mine (Harrison) 2. I Am The Walrus (Lennon-McCartney) 3. Don’t Let Me Down (Lennon-McCartney) 4. The Continuing Story of Bungalow Bill (Lennon-McCartney) 5. Your Mother Should Know (Lennon-McCartney) Side Two 6. She Came In Through the Bathroom Window (Lennon-McCartney) 7. The Long ...


The Attitude Problem In Education
Oct. 8, 2008 - By: Don Berg
51 "We are losing the potential for entrepreneurial, vocational, and artistic genius in children and teachers around the world because the majority of schools navigate by academics alone. Academic schooling facilitates only a partial liberation of the human spirit. We have liberated some people, in some places, in some ways by making due with the limited academ ...


Being a Gifted Speaker Isn’t a Gift
Oct. 8, 2008 - By: Frances Cole Jones
51 "Despite a pervasive idea that some people are born with a 'gift' for public speaking—and that this gift is the reason they excel when presenting themselves—my experience has proven this isn’t so. I believe that everyone can be a great speaker, and this includes you. So what’s the disconnect? Why do so many people feel they don’t h ...



Issue 50

How to Sell a Book (or Any New Idea) (step 1 is the hard part)
Sept. 11, 2008 - By: Seth Godin
50 My friend Fred has a new book coming out and he was trolling around for new marketing ideas. I think he’d be surprised at this: Sell one. Find one person who trusts you and sell him a copy. Does he love it? Is he excited about it? Excited enough to tell ten friends because it helps them, not because it helps you? Tri ...


It All Starts With A Sense of Urgency
Sept. 11, 2008 - By: John P. Kotter
50 In a turbulent era, when new competitors or political problems might emerge at any time, when technology is changing everything, both the business-as-usual behavior associated with complacency and the running-in-circles behavior associated with a false sense of urgency are increasingly dangerous. In bold contrast, a true sense of urgency is bec ...


10 Rules for Branding In a Post Branded World
Sept. 11, 2008 - By: Jonathan Salem Baskin
50 We live in the twilight of a branded world born over 100 years ago. Most marketing remains blinded by the fading glare of its old, outdated promises. Yet there is a new approach to brands ahead of us, based upon a definition that is less about static image and imagined identity, and more about real-time interaction and actual ...


The Age of Speed Manifesto
Sept. 11, 2008 - By: Vince Poscente
50 In the following manifesto, we will explore our present relationship with speed and examine four behavior profiles that can help you determine if you (A) embrace speed and (B) harness the power of it. By the end, you just might discover that our 24/7, CrackBerry, more-faster-now world is not threatening to eat you alive, but rather, to set you free. ...


Social Capital Value Add: Value Based Management for the Networked Age
Sept. 10, 2008 - By: Michael Cayley
50 "The marketing/communications mix is completely different than it was before 2004. Broadcast’s monopoly on attention is dead. The symbolic brand, which has been the fastest growing source of corporate value for the last quarter century has reached its pinnacle. It is being absorbed and replaced by memetic brand ...




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