Issue 37

Bring Your Brand to Life: Harnessing the Power of Remarkable Corporate Video Stories
Aug. 8, 2007 - By: Thomas R. Clifford
37 Every company must tell their story. Thomas Clifford is a filmmaker, an expert on telling these stories through corporate videos. Say hello to emotionally engaging pieces of film that will spark conversation and energy through the ranks. In fact, he believes a good corporate video can change the wo ...


Dear Bosses
Aug. 8, 2007 - By: Josh Kamler & Axel Albin
37 Albin and Kamler create some of the freshest material found on the Internet. This letter to bosses says what we can’t all say: we leave our jobs because you, dear boss, have not lived up to our standards, so how about a little effort from your end and we’ll give a little more from ours. This is a great cathartic read, with some colorfully emotive language, tha ...



Issue 36

The Greening of Business: Recent Trends & Remaining Hurdles
July 11, 2007 - By: Andrew Winston
36 In late 2006, Andrew Winston co-authored Green to Gold, a book detailing what companies must do to ‘go green.’ Here, he writes an original reflection on the recent trends and remaining challenges in the greening of business. ...


Forget Formulas: How Managers are Fooled in their Search for Success
July 11, 2007 - By: Phil Rosenzweig
36 Phil Rosenzweig argues convincingly that managers should stop trying to find the formula for success, but should adopt a more realistic view, one based on probability and changeability. ...


When You Absolutely, Positively Should NOT Use Email: A Civilized List
July 11, 2007 - By: David Shipley and Will Schwalbe
36 For those of us email addicts who can’t quit cold turkey but are increasing stressed by the size of our inbox each morning, Shipley and Schwalbe offer advice for managing our input and output in this engaging manifesto. ...


The Happy at Work Manifesto
July 11, 2007 - By: Alexander Kjerulf
36 Much of what happens to us in life is beyond our control, but Kjerulf tells us that being happy at work is a choice. His message is simple, yet inspiring: When you decide to take steps toward being happy, you can be. ...


Dramatic Impact: The Effect of “The Silent Revolution”
July 11, 2007 - By: ChangeThis Readers
36 We asked you, our ChangeThis readers, to submit brief manifestos of 250 words to describe the impact of “The Silent Revolution” as defined in Elizabeth Haas Edelsheim’s earlier manifesto on the continuing influence of Peter Drucker on business. ...



Issue 35

A New Angle on Adding Value
June 6, 2007 - By: Dominic Dodd and Ken Favaro
35 Most companies fail to add value to their business units. Typically, they end up choosing between improving performance vertically, by giving their business units greater autonomy, or doing so horizontally, by increasing centralization. To achieve greater performance, managers should focus on strengthening their company’s diagonal value. ...


The 'New Age' of Leadership: The Power and Practices of Maturity
June 6, 2007 - By: Harriet Rubin
35 What do Warren Buffett and Rupert Murdock have in common with Titian and Bach? Just as artistic skill is honed over years of hard work and many a masterpiece was created late in an artist’s life, these Late-Style leaders are rejuvenating leadership instead of handing off their power. ...


Against You: A Manifesto in Favor of Audience
June 6, 2007 - By: Andrew Keen
35 If a tree falls in the forest, and there is no one there to hear it, does it make a sound? Andrew Keen asserts that the same riddle can be applied to Web 2.0. While new Internet technology has revolutionized traditional media and allows everyone to be writer/creator, if everyone is writer/creator, then just who is left to listen to the cacoph ...




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