Issue 46

Achieving Business Excellence
May 7, 2008 - By: John Spence
46 "There is no single strategy that will carry your company forever—just ask my buddy Tom Peters, who wrote the fantastic book In Search of Excellence back in 1982, only to watch more than half of the companies he highlighted go out of business! Markets shift, consumer preferences change, new competitors appear, technology advances—and so must you. Even tho ...

Performance Architecture: A Blueprint to go „Beyond Personal Best„
May 7, 2008 - By: Carlos Salum
46 "Regardless of our profession or activity, adaptation is what separates peak performers from the rest. The way we think about pressure influences the way we feel and the way we react. Conversely, acting is adapting. If we act confidently and relaxed, our body tells our brain “no problem here” and we start ...

PR 2.0: A Communicator’s Manifesto
May 7, 2008 - By: Deirdre Breakenridge
46 Today, an immense change is happening to PR and it will affect communications professionals around the world from this point forward. The concept of PR 2.0 was born about 10 years ago (although not many people know this). PR 2.0 places a whole new meaning and value on PR and marks the true convergence of PR and the Internet. I believe that wit ...

The Upside of a Downturn
May 7, 2008 - By: Steve Pogorzelski, Jesse Harriott, Ph.D., and Doug Hardy
46 "A slowing economy has tangible burdens, as employers become cautious in hiring (or even lay off workers). More subtle and insidious is the way even a gentle slowdown in consumption can trigger a well known vicious cycle: Lower corporate revenues lead to job insecurity, which causes consumers to tighten spending, which ...

The L3 Leadership “State of Being”: A Holistic Approach
May 7, 2008 - By: Marc Michaelson & John Anderson
46 “With all the talk about Leadership these days, many managers and executives are frustrated by the myriads of approaches to Leadership Development. The L3 Leadership model assumes a different position than traditional, or even more progressive leadership models. L3 Leadership is more about who you are than i ...

Connected Intelligence: Leveraging Collective Wisdom
May 7, 2008 - By: Vasu Srinivasan
46 “The World is Flat, declared Thomas Friedman. It is a Long Tail, says Chris Anderson. Everything is Miscellaneous, avers David Weinberger. Seeing it as The Wisdom of Crowds was a profound insight from James Surowiecki. Their perspectives addressed several aspects of business, life and the human condition in general. The ...

Issue 45

Strive For Minimal Achievement
April 9, 2008 - By: Barry J. Moltz
45 “Failure is valuable only when we realize it is a normal part of the business process even when there always isn’t something to learn. So it does not hold us back. The real fear and pressure in this whole process is not brought on by our competitors or other outside people. It mostly originates within us. The biggest fear we have is that someone i ...

The Freak Factor: Discovering Uniqueness by Flaunting Weakness
April 9, 2008 - By: David Rendall
45 "My experience as an individual, consultant, parent and leader indicates that efforts to fix weaknesses are ineffective. Furthermore, I believe that the goal of being well-rounded is both undesirable and impossible to attain. The purpose of this manifesto is to explain why I believe this and to offer a better alternative. ...

The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free
April 9, 2008 - By: David Meerman Scott
45 “You and I are incredibly lucky. For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people w ...

The New Time Management: Simply Focus on the Fundamentals, and Toss Away the Tips
April 9, 2008 - By: Francis Wade
45 "As working professionals across the world, we all want the same things when it comes to time management. We want to feel a certain peace of mind that comes from knowing that our affairs are in order and that we’ve not forgotten something that might jump up later to give us a nasty surprise. We also wa ...

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