Issue 50

How to Sell a Book (or Any New Idea) (step 1 is the hard part)
Sept. 11, 2008 - By: Seth Godin
50 My friend Fred has a new book coming out and he was trolling around for new marketing ideas. I think he’d be surprised at this: Sell one. Find one person who trusts you and sell him a copy. Does he love it? Is he excited about it? Excited enough to tell ten friends because it helps them, not because it helps you? Tri ...

It All Starts With A Sense of Urgency
Sept. 11, 2008 - By: John P. Kotter
50 In a turbulent era, when new competitors or political problems might emerge at any time, when technology is changing everything, both the business-as-usual behavior associated with complacency and the running-in-circles behavior associated with a false sense of urgency are increasingly dangerous. In bold contrast, a true sense of urgency is bec ...

10 Rules for Branding In a Post Branded World
Sept. 11, 2008 - By: Jonathan Salem Baskin
50 We live in the twilight of a branded world born over 100 years ago. Most marketing remains blinded by the fading glare of its old, outdated promises. Yet there is a new approach to brands ahead of us, based upon a definition that is less about static image and imagined identity, and more about real-time interaction and actual ...

The Age of Speed Manifesto
Sept. 11, 2008 - By: Vince Poscente
50 In the following manifesto, we will explore our present relationship with speed and examine four behavior profiles that can help you determine if you (A) embrace speed and (B) harness the power of it. By the end, you just might discover that our 24/7, CrackBerry, more-faster-now world is not threatening to eat you alive, but rather, to set you free. ...

Social Capital Value Add: Value Based Management for the Networked Age
Sept. 10, 2008 - By: Michael Cayley
50 "The marketing/communications mix is completely different than it was before 2004. Broadcast’s monopoly on attention is dead. The symbolic brand, which has been the fastest growing source of corporate value for the last quarter century has reached its pinnacle. It is being absorbed and replaced by memetic brand ...

Presenting to Small Audiences: Turn Off the Projector!
Sept. 10, 2008 - By: Andrew Abela
50 "The typical presentation to a small group today is designed just as if it were being made to a large group in a big auditorium. We follow the same advice in creating our slides, and then we turn on the portable projector and inflict slide after deadening slide on our audience—vintage Death by PowerPoint. Too much of this eff ...

Issue 49

The Necessary Revolution: Creating a Sustainable Future
Aug. 6, 2008 - By: Peter Senge and Bryan Smith
49 "The Industrial Era is ending. Its extraordinary successes—advances in literacy, life expectancy, human rights, and technology—have propelled us headlong into a myriad of side effects: food and water shortages, cyclonic destruction, prolonged drought and rising sea levels. To delay acknowledging the need for lifes ...

Gridlock Economy: The Tragedy of the Anticommons
Aug. 6, 2008 - By: Michael Heller
49 "Private ownership usually creates wealth. But too much ownership has the opposite effect—it creates gridlock. When too many people own pieces of one thing, cooperation breaks down, wealth disappears . . . everybody loses. Gridlock is a free market paradox. There has been an unnoticed revolution in how we create wealth. In the old e ...

Mini Sagas: Bite Sized Lessons For Life and Business
Aug. 6, 2008 - By: Rajesh Setty
49 50 words is not a lot. Sometimes, though, you can say a lot in 50 words. Add a good picture to the background and you have a story in 50 words. In this photographic manifesto (the first in ChangeThis history) Rajesh Setty has compiled 15 mini sagas from his collection. Each 50 word story is packed with a lesson on life and/or busin ...

Uncovering Business Breakthroughs: Are you Tuned In or Tuned Out?
Aug. 6, 2008 - By: Craig Stull, Phil Myers, David Meerman Scott
49 "We’ve developed the Tuned In Process to allow companies to create success again and again. We see these same principles at work in a wide range of successful product experiences, such as business-to-business technology products, fast food chains, and professional services firms. Anyone ...

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