Issue 40

The Energy Crossroads: How Detroit and Washington Can Fuel the Future
Nov. 8, 2007 - By: Vijay Vaitheeswaran
40 Vaitheeswaran, author of Zoom: The Global Race to Fuel the Car of the Future, here asserts that within “the thorny geopolitical, environmental, and economic complications involved with cars and oil, America’s federal energy policies do matter.” He calls for a “market-minded” approach that offers a lev ...

Build Your Brand in Bits and Bytes: Building Your Personal Brand Online
Nov. 8, 2007 - By: William Arruda
40 Arruda and Dixson warn: you are being googled. Internet research is now a no-brainer in the hiring process, whether you are applying for a job or pitching your bid. So, how can you impress recruiters and clients when they perform this kind of reference check? The authors offer steps to making you digitally distinct ...

The New Theory of Relativity: Relationships = Productivity
Nov. 8, 2007 - By: Noah Blumenthal
40 Blumenthal believes there is simply no stronger motivation for good performance than strong relationships and hopes to revolutionize leadership with a deceptively simple equation: Relationships = Productivity. He warns of an epidemic of “ineptivity” (motion without reason) has lead to a state of disenfranchisement within b ...

Slow Innovation: A Savour-y Way to Success
Nov. 8, 2007 - By: Derek Cheshire
40 Using the Slow Food Movement as a metaphor, Derek Cheshire suggests a slow approach to innovation. There is immense pressure to innovate quickly or to rush to market, but does this bargain of speed versus quality really benefit a company? He lauds the goal of creating “an innovative company whose structure and culture are conducive to long-t ...

Issue 38

About Teenage Violence: It’s the Rage
Oct. 3, 2007 - By: Mark Goulston, M.D.
38 Author and psychiatrist, Mark Goulston, reveals the critical warning signs of a potentially violent teenager. Many people can shrug off insults or irritations, but a combination of biological, psychological and social factors work to create a violent young person. Goulston also offers methods to calm down an angry teen (or anybody) and how t ...

Issue 39

Uncommon Sense: Going Beyond the Golden Rule (Sort of a True Story)
Oct. 3, 2007 - By: Andy Kanefield
39 Andy Kanefield is interested in changing how we view organizational behavior based on the principle of cognitive diversity. In other words, each of us is wired differently and sees organizational issues in different ways. Here he fleshes out inter-related questions every leader should ask about his/her organization and ...

To Inform or To Persuade?
Oct. 3, 2007 - By: Dean Brenner
39 Brenner believes there is a critical flaw in how we communicate. We naturally divide our communications in two approaches: to inform or to persuade. When, according to Brenner, every communication is an opportunity to persuade. Next time you hear someone say, “I just wanted to give you an update…” you’ll know an opportunity to shape opinion was missed. ...

Ten Reasons Why Your Crisis Communications Plans are Outdated
Oct. 3, 2007 - By: Eric Dezenhall
39 The changing rules of media and wider public access to information make the kind of damage control done in the past ineffective. This manifesto by Eric Dezenhall will help you understand just how much times have changed, and that your strategy must change as well. ...

Friends, Lies and Network Marketing
Oct. 3, 2007 - By: Kim Klaver
39 An expert in Multi-Level Marketing, Kim Klaver delivers a manifesto defying the bad advice most of these companies offer to their sales force. This rote advice, Klaver warns, results in alienated friends, limited potential, and insures failure even for experienced salespeople. Here are 12 tips to avoid losing friends (and your personal savings) by search ...

Issue 38

Just 1%: The Power of Microtrends
Sept. 5, 2007 - By: Mark Penn and E. Kinney Zalesne
38 Just 1% of people can create a new market for business, spark a social movement, or effect a political change. Here, Penn (one of the world’s most highly regarded pollster) and Zalesne (social-change expert) introduce you to this compelling idea of microtrends, and their assertion that the culture is formed by the push and pull of sm ...

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