Issue 26

The Rise and Fall of the Hit
Sept. 6, 2006 - By: Chris Anderson
26 Chris Anderson, author of The Long Tail, chronicles the history of the blockbuster and explains why the traditional model of marketing and selling music no longer works. ...


Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture
Sept. 6, 2006 - By: John Moore
26 Sharing insider information, John Moore gives us a peek into the corporate culture that informs the unparalleled success of the Starbucks brand. ...


The Power of the Marginal
Sept. 6, 2006 - By: Paul Graham
26 Paul Graham discusses how outsiders, free from convention and expectations, often generate the most revolutionary of ideas. Clever and entertaining, this manifesto will energize you and spark your creativity. ...


Calling All Designers: Learn to Write!
Sept. 6, 2006 - By: Derek Powazek
26 In this succinct and timely manifesto, Derek Powazek demands that web designers learn to write in order to optimize the user’s experience. ...


We Need a New Word for Brand
Sept. 6, 2006 - By: Michel Hogan
26 To unlock their brand's true potential, today’s companies need to let go of slick superficiality and embrace authenticity! ...



Issue 25

Beginner's Guide to Business Blogging
Aug. 4, 2006 - By: Debbie Weil
25 The what, why, and how of business blogging, by business blog expert, Debbie Weil. Originally a limited release, this critical resource guide is available to you once again. ...


Never the Same: How to Create Transformational Experiences
Aug. 4, 2006 - By: Charles Halton
25 What does it take to change the world? To change people? To make a difference, every day? Charles Halton presents 18 characteristics to help you create transformational experiences. ...


Web 2.0: Strategies and Lessons for Business Leaders
Aug. 4, 2006 - By: Troy Angrignon
25 This inclusive manifesto will introduce you to the principles and concepts of Web 2.0, so you can prepare your organization for this technological sea change. ...


Getting Out of Embed: The Role of Social Context in Decision Making
Aug. 4, 2006 - By: Michael J. Mauboussin
25 Decision making is an inherently social exercise. Here, Michael Mauboussin details three shocking psychological studies that reveal just how another’s action or opinion can profoundly change your own. ...


Beyond Sustainability: Why an All-Consuming Campaign to Reduce Unsustainability Fails
Aug. 4, 2006 - By: John Ehrenfeld
25 John Ehrenfeld proposes a radically different conversation about sustainability, one that moves away from mere problem solving, demands a new definition and envisions infinite possibilities. ...




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