Issue 38

Social Media and Social Outcasts
Sept. 5, 2007 - By: Dave Platter
38 Here, Dave Platter warns of the dangers of the constant connectivity that social media demands. He presents a subtle argument that whatever self-image we create for ourselves as a result of our web popularity is ephemeral. He encourages us to not rely too heavily on how many emails we receive to determine our self-worth. Instead, to disconnect is to remin ...

The Secrets of Market-Driven Leaders: A Pragmatic Approach
Sept. 5, 2007 - By: Craig Stull, Phil Myers, David Meerman Scott
38 Why does one product succeed while others crash? And why do the second and third products from a successful company almost always fail? The crew at Pragmatic Marketing determined that there are more reasons than features and price when determining the success (or failure) of a product, including ...

Issue 37

Mind of the Innovator: Taming the Traps of Traditional Thinking
Aug. 8, 2007 - By: Matthew E. May
37 Matthew May, author of "Elegant Solutions: Breakthrough Thinking the Toyota Way" and a popular ChangeThis manifesto on the subject, now brings our attention to the ‘Seven Sins of Solutions’, the traditional ways of thinking that prevent us from divining the most accurate—and elegant—of solutions to any problem solv ...

Making the Most of Your Time: Going Beyond To-Do Lists
Aug. 8, 2007 - By: Rajesh Setty
37 The author of one of ChangeThis’ most popular manifesto, 25 Ways to Distinguish Yourself, Rajesh Setty returns with a new set of suggestions for optimizing your abilities. He asserts that even though everyone is given only 24 hours in a day, the most successful people are those who make every minute count. Here, he tells you how pr ...

The Gobbledygook Manifesto
Aug. 8, 2007 - By: David Meerman Scott
37 David M. Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!” In every company description, on websites, in press releases, in c ...

The Eighth Self-Destructive Habit: When Companies Plateau Their People
Aug. 8, 2007 - By: Jagdish Sheth
37 In writing his book, Self-Destructive Habits of Good Companies…and How to Break Them, Sheth found seven reasons behind why successful companies have such a short life span. After publishing, he felt that companies often committed yet another 8th offense: not enabling their people to rise to the top level of their t ...

Bring Your Brand to Life: Harnessing the Power of Remarkable Corporate Video Stories
Aug. 8, 2007 - By: Thomas R. Clifford
37 Every company must tell their story. Thomas Clifford is a filmmaker, an expert on telling these stories through corporate videos. Say hello to emotionally engaging pieces of film that will spark conversation and energy through the ranks. In fact, he believes a good corporate video can change the wo ...

Dear Bosses
Aug. 8, 2007 - By: Josh Kamler & Axel Albin
37 Albin and Kamler create some of the freshest material found on the Internet. This letter to bosses says what we can’t all say: we leave our jobs because you, dear boss, have not lived up to our standards, so how about a little effort from your end and we’ll give a little more from ours. This is a great cathartic read, with some colorfully emotive language, tha ...

Issue 36

The Greening of Business: Recent Trends & Remaining Hurdles
July 11, 2007 - By: Andrew Winston
36 In late 2006, Andrew Winston co-authored Green to Gold, a book detailing what companies must do to ‘go green.’ Here, he writes an original reflection on the recent trends and remaining challenges in the greening of business. ...

Forget Formulas: How Managers are Fooled in their Search for Success
July 11, 2007 - By: Phil Rosenzweig
36 Phil Rosenzweig argues convincingly that managers should stop trying to find the formula for success, but should adopt a more realistic view, one based on probability and changeability. ...

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