Issue 42

Work is Broken: Here's How We Fix It
Jan. 4, 2008 - By: MARC ORCHANT 1957-2007
42 Meetings, presentations, and e-mail are a part of many people’s work day. Used effectively, each can help keep teams aligned, impart important information, and move projects forward. We now are bombarded with information from the web, blogs, wikis, intranets, search engines, and other digital sources in addition to paper. We’re challenge ...

Issue 41

The Elongating Tail of Brand Communication
Dec. 13, 2007 - By: Mohammed Iqbal
41 With Chris Anderson’s "The Long Tail" as a jumping off point, Iqbal, a Senior Planning Director with Ogilivy & Mather Advertising, presents why the single-minded brand proposition is an anachronism and will fall out of favor in the future. His paper also details 8 ways marketers and advertising agencies can harness the power of the Long Tail ...

Seduced By Success: How the Best Companies Survive the 9 Traps of Winning
Dec. 13, 2007 - By: Robert J. Herbold
41 Kodak and Sony reached the pinnacle of success within their markets, but were unable to react to changes within those markets. Herbold, retired COO of Microsoft Corporation, examined 44 successful companies to discover 3 common mistakes made by previously successful companies. The mistakes generate 9 traps whi ...

The Six Core Values of Innovation
Dec. 13, 2007 - By: Jeff De Cagna
41 Innovation is the critical capability for all organizations trying to succeed in today's marketplace. But the case for innovation cannot be made solely on the basis of the economic value it creates for customers. It is equally important for enterprises and their leaders to embrace the 6 underlying core values of innovation as an integral element for a m ...

Drawings that Will Change Your Life
Dec. 13, 2007 - By: Ralph Perrine
41 Ralph Perrine believes drawing to be indispensable to good planning and good collaboration—the top two critical skills for success in life. Here, he shares twelve drawings to help bring focus and clarity to teams and any personal planning. ...

Innovation: More than a New Year’s Resolution
Dec. 13, 2007 - By: Nate Burgos
41 Disasters create change. They particularly defined 2005, from the Asian Tsunami to Hurricane Katrina, provoking a drive for innovation, whose essential value is betterment. This manifesto aims to frame some essential truths that contribute to the quality of not only things, but also people and places. Disasters displace, but what is never di ...

Issue 40

The Hard Reality of Semiglobalization…And How to Profit From It
Nov. 15, 2007 - By: Pankaj Ghemawat
40 Pankaj Ghemawat disagrees that the world is flat, instead asserts that “the complex world of semiglobalization offers a far richer palette of business opportunities than a simple “borderless” world of uniformity and ubiquity.” Here, he offers an antidote by addressing what still matters: distance and difference. ...

Competing in a Flat World: The Perils and Promise of Global Supply Chains
Nov. 15, 2007 - By: Victor Fung, William Fung and Yorum (Jerry) Wind
40 The recent recall of Mattel toys made in China is proof that modern supply chains are complex and require more than mastering work flow and logistics. Here, the authors offer that in a flat world, the world is our factory, and a new focus on networks, a balance between control an ...

Change the Way You Change the World
Nov. 8, 2007 - By: Leslie Crutchfield & Heather Grant McLeod
40 Using Habitat for Humanity as a dynamic example, authors of Forces for Good, Crutchfield and Grant, present this manifesto on what high-impact nonprofits do to achieve wide-scale social change. These methods are insightful for all organizations, including for-profits and individuals. You may just want to pick up a hammer an ...

The RenGen Manifesto
Nov. 8, 2007 - By: Patricia Martin
40 Patricia Martin brings her energy and enthusiasm to this inspiring manifesto which celebrates a new cultural trend: a renaissance generation that values creative and intellectual activity which will bring a rebirth to our current beige state of living. ...

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