Issue 57

Righteous Anger: “Mad as Hell” at “Greed is Good”
April 9, 2009 - By: Robert J. Bies & Thomas M. Tripp
57 “It is easy to wallow in the magnitude of the current catastrophe. But to prevent the next catastrophe, we must examine how and why the fall occurred. After all, the best solution is not to pad the ground, but to prevent the slip—more accurately, to prevent the many slips that culminate in the final slip be ...


Built To Fade: The Advent of the Biodegradable Brand
April 9, 2009 - By: John Dumbrille
57 "I might feel good about myself as I sip on a mouthful of 'green' this or that, but this sanctimoniousness should be seen as more than an innocuous behavioral tic. The diversion of attention into a me-brand-good pseudo experience, the holy grail of brand building, is actually part of the problem. When green brands manage to nurture ...


The Recognition Microscope: Fuel for Human Acceleration
April 9, 2009 - By: Adrian Gostick & Chester Elton
57 “Can recognition be analyzed under a microscope? Categorized here as a business manifesto, you might assume that recognition ROI—what we call the return on 'Carrots'—would be the first order of conversation. In other words, how purpose-based recognition can boost your bottom line, motivate employees to ac ...


The Corporate Guy and His Quest for Success
April 9, 2009 - By: Steven Mark Stone
57 For the first time in history, the lives of hundreds of millions of people around the world are tethered securely to one big honkin' global economic engine. But, do we really want a life strapped to a high octane go-fast engine? Or is it something else entirely that we're after? "The Corporate Guy" takes an honest look ...



Issue 56

Beware the Gender Trap: Marketing to the Twenty-First Century Gender Neutral Consumer
March 12, 2009 - By: Andrea Learned
56 "If marketers continue to create campaigns based on thinking that 'men always do this' or 'women always do that,' they are going to fall into a gender trap. In this era of the much more diligent shopper, we just can't make assumptions about how gender influences consumer behavior. Those marketers tha ...


Do you Market like Led Zeppelin or The Grateful Dead?
March 12, 2009 - By: David Meerman Scott
56 "...Measuring success by focusing only on the number of times the mainstream media write or broadcast about you misses the point. If a blogger is spreading your ideas, that's great. If ten people email a link to your information to their networks or post about you on their Facebook page, that's amazing. You're reaching people, ...


Is Progress Possible?
March 12, 2009 - By: Gerald Sindell
56 "I believe in progress. I believe that our contribution to the progress of civilization is a good measure of how well we have used our lives. Humankind has had writing for about 13,000 years. Books got pretty cheap around 600 years ago when Gutenberg created movable type. The Internet has made access to good ideas almost free for billions of people. So why a ...


Creating Widespread Empathy
March 12, 2009 - By: Dev Patnaik
56 "This manifesto is dedicated to what ought be a mind-scorchingly obvious idea. An idea that every successful company ought to know and understand in their bones. An idea that the vast majority of companies nonetheless fail to get. That idea? That empathy equals growth." ...


Catching Zebras: Tranforming Your Sales Force by Shifting Your Focus
March 12, 2009 - By: Jeffrey Koser & Chad Koser
56 "The Zebra concept itself is simple. Create the profile of your perfect prospect and measure all other prospects against perfection. Zebra score every prospect, decide your tipping point and don’t go over it. This is the hard part. Saying no for sales people is very hard. Yes is in their vernacular. No i ...


On the Road from Dreams to Destiny: There’s a Monster in There!
March 11, 2009 - By: Ricky Minor
56 “The lessons I present call attention to all the ways we can take control of our destiny, with special emphasis on becoming aware of our actions in situations that we commonly confront in our everyday lives. We face constant choices. Our decisions can move us forward towards our goals or shift us into reverse. So many ...




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