Issue 54

This is Your Buyology
Jan. 15, 2009 - By: Martin Lindstrom
54 “I have spent years talking with brand fans; from obsessed Harley Davidson riders to young Japanese Hello Kitty admirers (one of whom, incidentally, owns more than 12,000 pieces of Hello Kitty merchandise), to devoted Irish Guinness beer drinkers. I’ve, time after time, been struck by the apparent parallels between the power of religion and of brands over fo ...


Leading with Agility
Jan. 15, 2009 - By: Kevin Cashman
54 “Learning Agility, which has four dimensions—Mental Agility, People Agility, Results Agility and Change Agility—is a key to unlocking our change proficiency. In fact, research studies by CCL, Mike Lombardo of Lominger, Robert Sternberg and his colleagues at Yale University, and Daniel Goleman point to Learning Agility as more predictive of long-term potential ...


The Aesthetics of Management
Jan. 15, 2009 - By: Marty Neumeier
54 “Okay. Everyone knows you can apply aesthetics to the curve of a fender, or the typography of a web page, or the textures in a clothing line. But it can be even more effective when you apply it to decision-making, upstream strategy, or organizational change. When you use the principles of aesthetics to address wicked problems, you can more easily navigate ...


Don’t Script, Improvise!
Jan. 15, 2009 - By: Mike Bonifer
54 "Businesses built to operate in the Networked World are as different from the Industrial Age models as a computer is from a multi-plane camera. Networked organizations are more biological than industrial. They resemble their employees more than their employees resemble them. They are highly adaptive, mobile, open, sensitive to their environment, and ultra-respo ...



Issue 53

Better Than Free
Dec. 4, 2008 - By: Kevin Kelly
53 "The Internet is a copy machine. At its most foundational level, it copies every action, every character, and every thought we make while we ride upon it. In order to send a message from one corner of the internet to another, the protocols of communication demand that the whole message be copied along the way several times. […] Yet the previous round of wealth in ...


Smart Networking: End the Resistance, Prepare for Success and Get 24/7 Results Without the 24/7 Effort
Dec. 4, 2008 - By: Liz Lynch
53 "Though it may be hard to grasp, networking is much easier than you think. Forget the myth that you need to be an extrovert to network well. You don’t. Or that you must network nonstop. Absolutely not. Or that networking is all about working the room at a big event with a big fake grin p ...


Here We Go Again: Leading in Tough Times
Dec. 4, 2008 - By: Lee J. Colan, Ph.D.
53 "Have you been wishing for the good old days lately? Or at least to rewind the economic clock 12 months? Leading a company during a slowing economy has plenty of challenges: What should you change, stop or continue doing?" ...


Passion Manifesto
Dec. 3, 2008 - By: Dr.Mani Sivasubramanian
53 "Words belie the force of emotions. A dictionary defines ‘passion’ as 'any powerful or compelling emotion or feeling' and 'a strong or extravagant fondness, enthusiasm, or desire for anything.' But anyone who has felt passion knows it is more. Much more." ...


To Criticize Is To Publicize
Dec. 3, 2008 - By: Torley
53 "From Penny Arcade to high academia, numerous theories have been posited as to why being relatively anonymous is a breeding ground for 'flame wars' and 'trolls.' To combat the crap, tools like disemvowelers and community rating systems (as featured on Reddit and Digg)can help sift the 'good stuff' to the top. 'Good stuff' includes critiques which are worthwhile. ...


30 Days-Notice: Or, Death of a Saleswoman
Dec. 3, 2008 - By: Aly Hensler
53 30 Days-Notice is a countdown to Aly Hensler's final day as a traveling saleswoman, with each chapter chronicling a day in that month. In a foray into creative nonfiction, we at ChangeThis have the honor to share two of those days with you. "No one expected me to leave. In a world of shifting loyalties and job hopping, Widgets Inc. is the kind ...




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