Issue 48

Chindia Rising: Why the Rise of China and India is Inevitable
July 9, 2008 - By: Jagdish N. Sheth
48 "Rudyard Kipling, who proclaimed that 'East is East and West is West and never the twain shall meet' has already been proven wrong with respect to Westernization of heritage-rich and tradition-based China and India. He will be proven wrong again as we witness what I refer to as the Easternization of the world. [...] ...


The Design Funnel: A Manifesto for Meaningful Design
July 9, 2008 - By: Stephen Hay
48 "Are you a professional designer? Would you like a process to create more consistently creative work which distinguishes itself from the work of your peers? Would you like a process which would help translate the often vague, unclear wishes of your clients (and yourself, for that matter) into a clear and solid basis for your desig ...


Success-Driven Philosophy: Finding Clarity of Purpose and Achieving Arete Through Philosophical Examination
July 9, 2008 - By: Joshua Goldman and Jason Shen
48 "This manifesto will facilitate your philosophical examination as you iron out what you believe and why you believe it. We do this by providing a philosophical toolkit, as well as a framework for considering the principal areas of philosophy. Ancient Greek philosop ...


Globalization Becomes Truly Global: Lessons Learned at Lenovo
July 9, 2008 - By: Reid Walker
48 "Lenovo, one of the world’s largest manufacturers of personal computers, is a prime example of [an] 'emerging-market' multinational ... With its 2005 acquisition of IBM’s personal computer division, it is arguably the first multinational with its roots in an emerging market to reverse the traditional direction of globalizat ...



Issue 47

The Invisible Badge: Moving Past Conspicuous Consumption
June 4, 2008 - By: Rob Walker
47 Thorstein Veblen introduced the idea of “conspicuous consumption” in The Theory of the Leisure Class, in 1899. And it’s still being recycled today. Veblen gave examples like the man who parades down Main Street in “stainless” linen, with a superfluous walking stick. These objects supposedly told a story—“evidence of lei ...


Turning Learning Right Side Up: Putting Education Back on Track
June 4, 2008 - By: Russell Ackoff and Daniel Greenberg
47 Education should be a lifelong enterprise, a process enhanced by an environment that supports to the greatest extent possible the attempt of people to “find themselves” throughout their lives. For too long, we have educated people for a world that no longer exists, extinguishing their creativit ...


The Career Employee Bill of Rights
June 4, 2008 - By: Milo Sindell and Thuy Sindell, Ph.D.
47 In the past, an employee’s relationship with their job was about work life boundaries. Today and in the future, work is and will be an integral expression of who you are. More than ever before, people need resources that will give them a framework to organize their ideas, sources of motivation, skills, and tools and sources of ...


Escaping Corporate America: Changing Your Career Can Change Your Life
June 4, 2008 - By: Pamela Skillings
47 You can find meaningful work in corporations, but if the company values are too different from your own or if you are stuck in a job that doesn’t tap into your talents, it’s probably time to escape. Too often, corporate jobs revolve around meetings and bureaucracy and don’t offer you enough opportunities to d ...


Business Improvisation: The Diving Catch of the Corporate World
June 4, 2008 - By: Randy Sabourin
47 Recall that moment when you where your most creative, aware, and tuned into the world around you. Imagine how valuable it would be to harness that state of mind and apply it at will to your most stressful and challenging business situations. To shine when others collapse or choke. To take a potentially disastrous circumsta ...


Seinfeld on Marketing: 7 Marketing Lessons from the Cast of the Show About Nothing
June 4, 2008 - By: Bill Gammell
47 All this time we thought Seinfeld was a show about “nothing.” Little did we know that peppered in its nine seasons were hidden, real-world marketing lessons taught from the masters themselves. But, unlike the Soup Nazi’s secret soup recipes, these marketing lessons are to be shared freely with everyo ...




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