Issue 49

Mini Sagas: Bite Sized Lessons For Life and Business
Aug. 6, 2008 - By: Rajesh Setty
49 50 words is not a lot. Sometimes, though, you can say a lot in 50 words. Add a good picture to the background and you have a story in 50 words. In this photographic manifesto (the first in ChangeThis history) Rajesh Setty has compiled 15 mini sagas from his collection. Each 50 word story is packed with a lesson on life and/or busin ...


Uncovering Business Breakthroughs: Are you Tuned In or Tuned Out?
Aug. 6, 2008 - By: Craig Stull, Phil Myers, David Meerman Scott
49 "We’ve developed the Tuned In Process to allow companies to create success again and again. We see these same principles at work in a wide range of successful product experiences, such as business-to-business technology products, fast food chains, and professional services firms. Anyone ...


Avoid Corporate Death: Nine Essential Elements Will Keep the Reaper From Your Company’s Door
Aug. 6, 2008 - By: Robert A. Rudzki
49 "No company is created to fail. Yet the odds are stacked against corporations surviving more than a few decades. Many once-greats are dying a slow death, losing much of what made them superior. Others have expired quickly. And new research shows that many more are starting to atrophy as the ...


14 Ways to Get Breakthrough Ideas
Aug. 6, 2008 - By: Mitch Ditkoff
49 "There’s a lot of talk these days—especially in business circles—about the importance of innovation. All CEOs worth their low salt lunch want it. And they want it, of course, now. Innovation, they reason, is the competitive edge. What sparks innovation? People. What sparks people? Inspired ideas that meet a need—whether expressed or unexpres ...



Issue 48

People Don’t Hate Change, They Hate How You’re Trying to Change Them
July 9, 2008 - By: Michael T. Kanazawa
48 According to a summary of over 40 research studies on change, the success rate of strategy execution and corporate change programs is 33%. At the same time, a Conference Board survey of over 600 global CEOs revealed that the top two challenges they see are: 1) generating consistent revenue growth and 2) stra ...


Tell the Whole Truth
July 9, 2008 - By: Clinton Korver
48 "How can you tap the transformational power of the truth? How can you use it to turn ordinary relationships into extraordinary ones? The answer is to grasp the truth in its fullest sense, and then practice using it skillfully, with discretion and wisdom. [...] Before developing our truth telling skills, we must first explore why we lie. Understanding the caus ...


Chindia Rising: Why the Rise of China and India is Inevitable
July 9, 2008 - By: Jagdish N. Sheth
48 "Rudyard Kipling, who proclaimed that 'East is East and West is West and never the twain shall meet' has already been proven wrong with respect to Westernization of heritage-rich and tradition-based China and India. He will be proven wrong again as we witness what I refer to as the Easternization of the world. [...] ...


The Design Funnel: A Manifesto for Meaningful Design
July 9, 2008 - By: Stephen Hay
48 "Are you a professional designer? Would you like a process to create more consistently creative work which distinguishes itself from the work of your peers? Would you like a process which would help translate the often vague, unclear wishes of your clients (and yourself, for that matter) into a clear and solid basis for your desig ...


Success-Driven Philosophy: Finding Clarity of Purpose and Achieving Arete Through Philosophical Examination
July 9, 2008 - By: Joshua Goldman and Jason Shen
48 "This manifesto will facilitate your philosophical examination as you iron out what you believe and why you believe it. We do this by providing a philosophical toolkit, as well as a framework for considering the principal areas of philosophy. Ancient Greek philosop ...


Globalization Becomes Truly Global: Lessons Learned at Lenovo
July 9, 2008 - By: Reid Walker
48 "Lenovo, one of the world’s largest manufacturers of personal computers, is a prime example of [an] 'emerging-market' multinational ... With its 2005 acquisition of IBM’s personal computer division, it is arguably the first multinational with its roots in an emerging market to reverse the traditional direction of globalizat ...




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