Issue 65

Brands Are People Too
Dec. 10, 2009 - By: Joy Panos Stauber
65 “When you talk about ‘branding,’ you are not discussing a superficial activity. More and more business people are finally starting to understand that. A brand is not a veneer you apply to make a business (or product or service or idea) appealing to its intended audience. Instead, a brand begins to exist when a business has something to offer to the wor ...


Start the Soloist Journey: Become the Hero in the Face of the Ten Least Wanted
Dec. 10, 2009 - By: Jonathan Littman & Marc Hershon
65 “The hero's journey has been the cornerstone of great literature and hit movies. We all know the winning dramatic premise: a beaten-down protagonist battles everyone from evil characters to wild beasts in a dangerous passage of self-discovery. Strangely, the main frictions of modern man ...


Relational GPS™: The Road Map to Outstanding Business Relationships
Dec. 10, 2009 - By: Ed Wallace
65 “Identifying your core relationships is the vital first step you must take in shifting how you perceive your role in any business relationship. Instead of just wishing that better business contacts would magically appear in your professional life, drive the business contacts you’ve already established to more prod ...



Issue 64

The Upstarts Are Here!: What Can You Possibly Learn from Entrepreneurs in Their Twenties? Plenty.
Nov. 12, 2009 - By: Donna Fenn
64 “We’re smack in the middle of ‘perfect storm’ conditions for young entrepreneurs, which means that if you haven’t already noticed that the CEO down the road may look more comfortable at the local skate park than in a board room, you will soon. And if you have noticed the trend, you m ...


Meaningful Digital Strategy: The Next Evolution of Marketing
Nov. 12, 2009 - By: Bob Gilbreath
64 "Four years ago, I grew frustrated with the lack of brand investment in digital marketing and set out to understand the fundamental reasons why this promising new space was still only attracting a small sliver of marketers’ multi-million-dollar budgets. I discovered that the issue was bigger than tiny click-thru rates and c ...


Social Response Capitalism: Today and Tomorrow
Nov. 12, 2009 - By: Bruce Piasecki
64 "I believe we need something no less than a new kind of leader. Most social commentators today, from Sarah Palin to Barack Obama, note that we need leaders we can trust, leaders who can compete on price, quality and social needs—from avian and swine flu, to new forms of energy, and better cars, computers and homes. We need to combine the ...


The Freak Factory: Making Employees Better by Helping Them Get Worse
Nov. 12, 2009 - By: David Rendall
64 "If conventional approaches aren’t working, then what should we do? Instead of attacking people’s weaknesses, we need to find the strength that is hidden inside their apparently negative characteristics. It is time to stop trying to create well-rounded and balanced employees. We need employees that are unbalanced. ...


Healthcare Reform: It’s Our Debate, Too
Nov. 12, 2009 - By: Zane Safrit
64 “We need our help. Together. Together we can create a healthcare system that could in all honesty earn the title 'Best healthcare in the world.' But right now, our current healthcare system is on life-support. We pay to sustain its life-support, in big ways and in small, with expensive health insurance premiums or expensive emergency room vis ...


How to Be Positive … When Things Suck
Nov. 12, 2009 - By: Kathrien Ahn
64 "Sometimes life comes up from behind you and kicks you in the ass, which is how it tells you that you’re supposed to be moving in an entirely different direction. Maybe you’re fighting a losing battle in a relationship or career. Maybe you’ve neglected your health, and its coming back to haunt you. Whatever it is, we’re all born with talent ...



Issue 63

Moving Beyond “Short-termism”
Oct. 15, 2009 - By: Bill George
63 “In the summer of 2008, Lehman Brothers and AIG were renowned power-players and titans of finance. They were innovative, profitable… nearly untouchable. Now, they are insolvent. These are just two in a long line of now-clichéd Wall Street stories: successful company—under pressure to earn bigger profits faster—succumbs to appeal of short-te ...




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