Issue 58

Destination: Work - Thriving in a Tough Economy by Tapping Into the Discretionary Effort of Your Employees
May 6, 2009 - By: Ross Reck, Ph.D. & Harry Paul
58 “Has your company’s bottom line taken a serious hit because of today’s lousy economic climate? Has your company tried to fix the situation by undergoing a round or two of layoffs only to see your productivity plummet because of reduced morale and your b ...


Before You Open Your Mouth: The Keys to Great Public Speaking
May 6, 2009 - By: Nick Morgan
58 “Why is most public speaking so awful? Why do we subject our fellow human beings to this form of torture when there are so many better things we could all be doing, like cutting our toenails, baking snickerdoodles, or watching re-runs of The Prisoner? You’re in a ballroom with no windows in some random airport hotel. Th ...



Issue 57

Hit the Ground Running
April 9, 2009 - By: Jason Jennings
57 “Taking charge has never been easy. New leaders are expected to diagnose correctly, land on a brilliant strategy, pull together a powerful team, and inspire everyone to execute. Unfortunately, long lead times are gone. The months that leaders used to get for pondering, debating, or hiring outside consultants has shrunk to days. New leaders are expected s ...


Calling All Corporate Couch Potatoes:
Put Down the Doritos and Get Moving! Or, How Managers Can Succeed in Uncertain Times

April 9, 2009 - By: Jeanne Liedtka
57 "I am convinced that a good many of the 'survival strategies' that organizations are adopting are just wrong. Tragically wrong. For more than three years, my colleagues and I have been studying a set of managers who successfully grew their businesses in the fac ...


Righteous Anger: “Mad as Hell” at “Greed is Good”
April 9, 2009 - By: Robert J. Bies & Thomas M. Tripp
57 “It is easy to wallow in the magnitude of the current catastrophe. But to prevent the next catastrophe, we must examine how and why the fall occurred. After all, the best solution is not to pad the ground, but to prevent the slip—more accurately, to prevent the many slips that culminate in the final slip be ...


Built To Fade: The Advent of the Biodegradable Brand
April 9, 2009 - By: John Dumbrille
57 "I might feel good about myself as I sip on a mouthful of 'green' this or that, but this sanctimoniousness should be seen as more than an innocuous behavioral tic. The diversion of attention into a me-brand-good pseudo experience, the holy grail of brand building, is actually part of the problem. When green brands manage to nurture ...


The Recognition Microscope: Fuel for Human Acceleration
April 9, 2009 - By: Adrian Gostick & Chester Elton
57 “Can recognition be analyzed under a microscope? Categorized here as a business manifesto, you might assume that recognition ROI—what we call the return on 'Carrots'—would be the first order of conversation. In other words, how purpose-based recognition can boost your bottom line, motivate employees to ac ...


The Corporate Guy and His Quest for Success
April 9, 2009 - By: Steven Mark Stone
57 For the first time in history, the lives of hundreds of millions of people around the world are tethered securely to one big honkin' global economic engine. But, do we really want a life strapped to a high octane go-fast engine? Or is it something else entirely that we're after? "The Corporate Guy" takes an honest look ...



Issue 56

Beware the Gender Trap: Marketing to the Twenty-First Century Gender Neutral Consumer
March 12, 2009 - By: Andrea Learned
56 "If marketers continue to create campaigns based on thinking that 'men always do this' or 'women always do that,' they are going to fall into a gender trap. In this era of the much more diligent shopper, we just can't make assumptions about how gender influences consumer behavior. Those marketers tha ...


Do you Market like Led Zeppelin or The Grateful Dead?
March 12, 2009 - By: David Meerman Scott
56 "...Measuring success by focusing only on the number of times the mainstream media write or broadcast about you misses the point. If a blogger is spreading your ideas, that's great. If ten people email a link to your information to their networks or post about you on their Facebook page, that's amazing. You're reaching people, ...




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