Issue 32

The Silent Revolution: Peter Drucker’s Voice Still Resonates
March 7, 2007 - By: Elizabeth Haas Edersheim
32 A revolution in business has arrived, one built of human assets such as knowledge, information and collaborative exchanges, absent the noisy clamor of factories or the hum of machinery. And who better to shape the role of management during this revolution than the ageless voice of Peter Drucker, whose forward-thin ...


100 Ways to Kill a Concept: Why Most Ideas Get Shot Down
March 7, 2007 - By: Michael Iva
32 So, you’ve got an idea. A big idea. But will your idea take flight? Not if you let your concept be killed by all the usual excuses you hear from your managers, your bosses, your spouses—excuses motivated by fear or possessiveness. In this wide-ranging manifesto, Iva offers you ways to persuade someone to embrace your idea, to no ...


Frontline Leadership: A Cycle of Engagement Manifesto
March 7, 2007 - By: George Reavis
32 The contact point between your customers and your company is at the front door, at the front counter, on the frontline. And most of your frontline associates are very competent people who can do the work, but George Reavis warns that most companies fail to make the distinction between perfunctory performance and enthusiastic engageme ...


Lonely Planet: How Relationships Suffer and Why It Matters
March 7, 2007 - By: Elizabeth M. Johnson
32 As humans, we crave communication and understanding; we crave authentic relationships. And we think that cell phones and email and the Internet will help us find the key to that fairy-tale myth of happily-ever-after that sustains our culture. Instead, we lose authentic connection. Elizabeth Johnson shows you just how esse ...



Issue 31

Talking Strategy: Three Straightforward Ways to Make Your Strategy Stick
Feb. 7, 2007 - By: Chip Heath and Dan Heath
31 The Heath Bros. walk the walk in this manifesto about three straightforward ways to make your strategy work. They preach the power of concrete language and stories to communicate your strategy effectively. Missed the Heath Bros. on "The Today Show" or NPR? Get to know them here because these ideas stick. ...


Why Corporate “Goodness” is Not Enough: Rethinking Corporate Responsibility
Feb. 7, 2007 - By: Christine Arena
31 Arena argues that the widely-held notion that corporate responsibility is about “doing good” marginalizes an important part of doing business in the 21st century. Instead, it is about innovation, changing as the world changes. She also lets us in on which extraordinary companies driven by purposeful id ...


Keep It Real
Feb. 7, 2007 - By: Julien Smith
31 Julien Smith confronts companies and marketers with a deceptively simple question: Are You Keeping It Real? And if you don’t know what he means, you probably aren’t. So, read up on how you can walk the walk in this new consumer-led century. ...


Not a Dirty Word: Seven Steps to Creating an Accountability-Based Organization
Feb. 6, 2007 - By: Bob Prosen
31 Prosen argues that the best way to produce extraordinary results within your organization is to create an accountability-based culture focused on producing results, not activities. ...


The State of Competitive Advantage
Feb. 6, 2007 - By: Mitchell Gooze
31 Looking forward, competitive advantage demands competent process management to navigate the tumultuous and frenetic environment that enterprises face. Your value acceleration, not just value creation, is the metric to determine your enterprise’s success. ...


Purposive Drift: Making It Up As We Go Along
Feb. 6, 2007 - By: Richard Oliver
31 It is a common theory that successful people live their lives like a project plan, so we struggle to shape our lives along a pre-determined path. Instead, Oliver asserts that that the majority of people, many of them very successful, make it up as they go along. This smart manifesto offers a convincing and well-researched argument encouragin ...




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