Issue 27

Changing the Rules: Lessons from a Starfish World
Oct. 7, 2006 - By: Ori Brafman and Rod Beckstrom
27 Such seemingly dissimilar groups as the Apache Indians, music swapping programs, Wikipedia, Alcoholics Anonymous and Al Queda have one thing in common: they are all starfish. According to Brafman and Beckstrom, each of these resilient groups succeeds because they are absent any hierarchy (head) and conventional organizati ...


Get Out of the Technology Hex
Oct. 7, 2006 - By: Sean Hull
27 Ever wonder what those folks in IT actually do everyday? Most likely, they are busy defending your company against invaders, inefficiency and wasted resources. How? Here, Sean Hull, “self-appointed International Interpreter for Geek-to-Suit communications” translates just what your technology team is doing for your organization. ...


Change the World of Not-for-Profits
Oct. 7, 2006 - By: Tom Suddes
27 This energizing manifesto tackles the increasing dissonance between the archaic goals of typical Not-for-Profits and the realities of business. Suddes challenges you to think differently about these “For Impact” organizations and, thusly, inspires you to change the world. ...


10 Unwealthy Habits
Oct. 7, 2006 - By: Alicia Castillo
27 A serial entrepreneur and wealth consultant, Alicia Castillo Holley, breaks down the negative habits that prevent us from gaining wealth. Written to address many individual viewpoints, she offers insight into how we can break those habits by first identifying them and then defying them. ...



Issue 26

The Rise and Fall of the Hit
Sept. 6, 2006 - By: Chris Anderson
26 Chris Anderson, author of The Long Tail, chronicles the history of the blockbuster and explains why the traditional model of marketing and selling music no longer works. ...


Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture
Sept. 6, 2006 - By: John Moore
26 Sharing insider information, John Moore gives us a peek into the corporate culture that informs the unparalleled success of the Starbucks brand. ...


The Power of the Marginal
Sept. 6, 2006 - By: Paul Graham
26 Paul Graham discusses how outsiders, free from convention and expectations, often generate the most revolutionary of ideas. Clever and entertaining, this manifesto will energize you and spark your creativity. ...


Calling All Designers: Learn to Write!
Sept. 6, 2006 - By: Derek Powazek
26 In this succinct and timely manifesto, Derek Powazek demands that web designers learn to write in order to optimize the user’s experience. ...


We Need a New Word for Brand
Sept. 6, 2006 - By: Michel Hogan
26 To unlock their brand's true potential, today’s companies need to let go of slick superficiality and embrace authenticity! ...



Issue 25

Beginner's Guide to Business Blogging
Aug. 4, 2006 - By: Debbie Weil
25 The what, why, and how of business blogging, by business blog expert, Debbie Weil. Originally a limited release, this critical resource guide is available to you once again. ...




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