Issue 145

How to Start Up Your Brand: Develop a Minimum Viable Brand
Sept. 14, 2016 - By: Denise Lee Yohn
145 “Many startups get derailed because they don't get their brand right. To avoid this fate, you need to develop a Minimum Viable Brand (MVB). As an alternative to a complete strategic brand platform or simply a shell of a brand, a MVB provides you the perfect balance of structure and flexibility.”


How to Make Things Happen When You’re Not the CEO
Sept. 14, 2016 - By: Thomas Barta and Patrick Barwise
145 “Great ideas achieve nothing unless they’re executed. But as a technical expert, a manager, or even a senior leader, you have no formal power to make anything happen beyond your own team. What do you do?”


The Career Benefits of Writing Without Bullshit
Sept. 14, 2016 - By: Josh Bernoff
145 “Clarity. Boldness. We say that we value these qualities in communication at work. So why is nearly everything we read so full of bullshit? After 35 years of reading and writing for work, I decided to determine what causes bullshit, and how we can all learn to write without it.”


How to Turn Your Dreams into Reality—with the Stroke of a Pen
Sept. 14, 2016 - By: Nora Herting & Heather Willems
145 “Turning a great idea into something that will actually earn you a living can be intimidating. … It turns out there is a first step you can take to start to make your big ideas and dreams come true: You can pick up your pen and start drawing.”



Issue 144

The Midlife Gap Year: Why More Companies Should Offer Employee Sabbaticals
Aug. 10, 2016 - By: Phyllis Korkki
144 “A midcareer gap year is an important step to incorporate into people’s professional and personal lives because of two major societal changes: extended longevity and a transformed work world.”


Hollywood’s ‘Moneyball’ Moment: Why Entertainment Leaders Need Big Data Now
Aug. 10, 2016 - By: Michael D. Smith & Rahul Telang
144 “A perfect storm of technological change has hit the entertainment industries. It involves the convergence of user-generated content, long-tail markets, and digital piracy, and it has diminished the profitability of the industries’ traditional business model.”


Why a Business Education? A Business School Dean’s Manifesto
Aug. 10, 2016 - By: Jim Dewald
144 “I was surprised and pleased to see in the very first survey that the number one reason why students choose a business school education was that they wanted to make a difference in the world.”


Advertising Isn’t Dead, It’s Just Woefully Overfunded
Aug. 10, 2016 - By: Chris Kneeland
144 "All is not well in ad-land. An awakening of sorts is happening amongst enlightened brand leaders who are starting to ask a different question. Rather than debate the viability of the craft, many are now wondering, “How little advertising can my brand get away with?”


It’s Your Turn
Aug. 10, 2016 - By: Jill Griffin
144 “New research says that having women on boards changes the way decisions are made, and it changes it for the better. Women should be on boards, and they are needed there. That pressure is also opening previously closed doors to allow more women on boards.”


Leadership Lessons from Poetry and Prose
Aug. 10, 2016 - By: Bob Vanourek
144 “The poets and great authors of history have left us a treasury of leadership insights. Why not plumb the wisdom of the masters of literature and other inspirational leaders to discover effective and timeless leadership principles?”




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