Reinventing the Wheel: Creating Lifetime Customers
Oct. 5, 2011 - By: Chris Zane
“Creating lifetime customers requires that you offer every customer or potential customer more service than they consider reasonable.”

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The Power of Trust and Mistrust
Oct. 5, 2011 - By: Dr. Judith Bardwick
“When trust levels are high, so is the quality and performance of business—and the reverse is also true. These facts are demonstrated dramatically when we look at the financial outcomes of companies that are among the best to work for and their peer companies that aren’t.”

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Go Do: How Hard Can It Be?
Oct. 5, 2011 - By: Lou Imbriano
“It’s important to realize that the only true barrier in life is you. Sure, there can be obstacles that you face every day and people who are impediments to achieving your goals, but ultimately, you will be the reason that you achieve or fail.”

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The Art of Hassle Map Thinking
Sept. 7, 2011 - By: Adrian J. Slywotzky with Karl Weber
“We’ve found that organizations that excel at demand creation ... examine the lives of customers through the lens of what we call a Hassle Map—a detailed study of the problems, large and small, that people experience whenever they use their products.”

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The Best Leader in the World: It Could Be You
Sept. 7, 2011 - By: Jon Wortmann, Jay Therrien, and Tom Endersbe
“As daunting as leadership can be, what you need to do is straightforward. We’re about to teach you a model that will make you the kind of leader whose team people beg to join; and the kind of person who develops other leaders as a natural part of your every day work and life.”

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At the Speed of Seth: What I Learned Working With Seth Godin and the Domino Project
Sept. 7, 2011 - By: Michael Bungay Stanier
“Getting anything up and flying is a tricky business. I’m still learning how to catch the wind just right in most of the things I do. This story is about launching a new project, a book. But if it was a kite, right now we'd be seeing it crashed and broken on the ground.”

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The Most Important Sales Conversations You’ll Ever Have
Sept. 7, 2011 - By: Mike Schultz & John E. Doerr
“Success as a rainmaker depends on your ability to lead masterful sales conversations from ‘hello’ to ‘let’s go,’ but the first sales conversation, the most important sales conversation, happens before you talk to actual prospects. The most important sales conversation you have… is the one you have with yourself.”

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The Six Rules Women Must Break in Order to Succeed
Sept. 7, 2011 - By: Jill Flynn, Kathryn Heath, and Mary Davis Holt
“To rise to the highest ranks in business, women need to unwind some of the traditional thinking that holds us back. We need to rethink the conversations we are having in our heads and tell ourselves a new story. We need to break our own rules.”

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How to Capture a New Market
Sept. 7, 2011 - By: Stephen Wunker
“New markets are too poorly understood and change too quickly for the standard approaches of graphing trend lines and computing market share. Here are 10 approaches that work—for businesses and the people within them—when the market is fuzzy and in flux … ”

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Sober Entrepreneurship: Why Modern Entrepreneurs Won’t Succeed Under the Influence
Aug. 3, 2011 - By: Carol Roth
"If we are going to hang our hat on entrepreneurship, we need to ensure more successes, avoid the number of true failures and make sure that we have the right people pursuing the right opportunities at the right time with the right preparation. Friends don’t let friends start businesses under the influence.”

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