Issue 102
Making the Unconscious Conscious: How Neuroscience Can Empower (and Inspire) Marketing
Feb. 13, 2013 - By: Douglas Van Praet
“If we don’t understand our own preferences or the true motivations behind our own behaviors, marketers are wasting billions of dollars each year by asking questions people simply can’t know the answer to.”
Feb. 13, 2013 - By: Douglas Van Praet
“If we don’t understand our own preferences or the true motivations behind our own behaviors, marketers are wasting billions of dollars each year by asking questions people simply can’t know the answer to.”
Being Vulnerable: Business Tips from a Former CIA Officer
Feb. 13, 2013 - By: J.C. Carleson
“Face it. You’re vulnerable. So is your boss. So is your client. So are your employees. And their vulnerabilities can result in decisions that leave YOU feeling betrayed.”
Feb. 13, 2013 - By: J.C. Carleson
“Face it. You’re vulnerable. So is your boss. So is your client. So are your employees. And their vulnerabilities can result in decisions that leave YOU feeling betrayed.”
Can Business Save The World?
Feb. 13, 2013 - By: Joey Reiman
“Business people are the new superheroes. And they are here to save the world. Their super power is purpose. And with it they intend to improve and save billions of lives while putting millions more dollars back into the economy.”
Feb. 13, 2013 - By: Joey Reiman
“Business people are the new superheroes. And they are here to save the world. Their super power is purpose. And with it they intend to improve and save billions of lives while putting millions more dollars back into the economy.”
Issue 101
Leapfrogging to Breakthroughs
Jan. 16, 2013 - By: Soren Kaplan
“Surprise is the enemy. Or, is it? Could we be overlooking—even resisting—one of the most essential catalysts of personal and business breakthroughs? Could we be ignoring the most fundamental tool that anyone can use to create disruptive innovation and change?”
Jan. 16, 2013 - By: Soren Kaplan
“Surprise is the enemy. Or, is it? Could we be overlooking—even resisting—one of the most essential catalysts of personal and business breakthroughs? Could we be ignoring the most fundamental tool that anyone can use to create disruptive innovation and change?”
Overemphasis on Profit Erodes Your Bottom Line Why Purpose-Driven Salespeople Wildly Outperform Their Quota-Driven Counterparts
Jan. 16, 2013 - By: Lisa Earle McLeod
“Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong.”
Jan. 16, 2013 - By: Lisa Earle McLeod
“Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong.”
Service Failure: Do You Really Care About Your Customer?
Jan. 16, 2013 - By: Jeff Toister
“Executives may claim to care about their customers, but their actions frequently suggest just the opposite. ... I know what you are thinking. You’re different. ... Still, do you really care about customer service?”
Jan. 16, 2013 - By: Jeff Toister
“Executives may claim to care about their customers, but their actions frequently suggest just the opposite. ... I know what you are thinking. You’re different. ... Still, do you really care about customer service?”
You—According to Them: Accelerating Career Success By Understanding—and Boosting—Your Reputation
Jan. 16, 2013 - By: Sara Canaday
“‘Reputation’ is not a line item we can find on a corporate income statement. But honestly, it should be. Instead it’s lurking in there, living pervasively below the surface of the carefully calculated revenues and expenses.”
Jan. 16, 2013 - By: Sara Canaday
“‘Reputation’ is not a line item we can find on a corporate income statement. But honestly, it should be. Instead it’s lurking in there, living pervasively below the surface of the carefully calculated revenues and expenses.”
Forget Today: Start at the End
Jan. 16, 2013 - By: Dave Lavinsky
“In business, as in everything else, you need to have a clear vision of where you want to go. Then, and only then, can you create a plan to follow to get you there. The key is to “start at the end.” Figure out where you want to go. And then you can reverse engineer the path to get there.”
Jan. 16, 2013 - By: Dave Lavinsky
“In business, as in everything else, you need to have a clear vision of where you want to go. Then, and only then, can you create a plan to follow to get you there. The key is to “start at the end.” Figure out where you want to go. And then you can reverse engineer the path to get there.”
Why It Pays to Be Likeable
Jan. 16, 2013 - By: Dave Kerpen
“The speed and ease with which information travels—the good, the bad and the ugly—is faster than ever before, and only accelerating. Today, the brands that succeed aren’t the ones that spend the most money on disruptive advertising—they’re the ones that spend the most money on creating valuable, meaningful products and customer service.”
Jan. 16, 2013 - By: Dave Kerpen
“The speed and ease with which information travels—the good, the bad and the ugly—is faster than ever before, and only accelerating. Today, the brands that succeed aren’t the ones that spend the most money on disruptive advertising—they’re the ones that spend the most money on creating valuable, meaningful products and customer service.”
Issue 100
We Are All Artists Now
Nov. 14, 2012 - By: Seth Godin
“We know how much you care, and it’s a shame that the system works overtime to push you away from the people and the projects you care about. The world does not owe you a living, but just when you needed it, it has opened the door for you to make a difference.”
Nov. 14, 2012 - By: Seth Godin
“We know how much you care, and it’s a shame that the system works overtime to push you away from the people and the projects you care about. The world does not owe you a living, but just when you needed it, it has opened the door for you to make a difference.”
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