Issue 142

STOP Branding and START Activating (Part II of “A Manifesto for Thinking Small”)
June 8, 2016 - By: Craig Wilson
142 “Marketers don't generate demand. Great companies spend their time understanding what and where latent demand exists and build the products, services, and user experiences that connect to that demand.”


The Sweet Spot of Purpose: A Three-Legged Stool for Productivity and Success
June 8, 2016 - By: Dan Pontefract
142 “The importance of purpose on the lives of employees, and for the betterment of society, has become table stakes. Indeed, the individuals that make up the organization are its most important advantage.”


The Social Business Mandate
June 8, 2016 - By: Clara Shih
142 “We live in an age in which every aspect of our lives from physical devices to offline services is being digitized; the impact of social media on consumers and business alike today is as profound as the rise of Google 15 years ago. Yet, many business leaders and CEOs are thinking about what I call Social Business in exactly the WRONG ways.”


It's Time to Fix It!
June 8, 2016 - By: Roger Connors, Tom Smith, Craig Hickman, Tracy O. Skousen, Marcus Nicolls
142 “When you get accountability wrong, don’t expect anything else to go right in your job, on your team, or in the organization as a whole. … When you get accountability right, everything else will go right as you execute, overcome obstacles, and work to get results.”



Issue 141

The Goldilocks Dilemma: Why Career Advancement Is So Much Harder for Women Than Men and What Women Can Do to Change That
May 4, 2016 - By: Andrea S. Kramer & Alton B. Harris
141 “America’s workplaces, even in our best-intentioned organizations, are riddled with bias against women leaders. This manifesto is about how a woman can move up in today’s gender-biased workplaces.”


Life Is Negotiation: Field-Tested Techniques in Emotional Intelligence and Tactical Empathy from an FBI Negotiator
May 4, 2016 - By: Chris Voss
141 “We spend most of our days negotiating for something. The majority of the interactions we have at work and at home are negotiations that boil down to the expression of a simple, animalistic urge: I want.”


Be Bold: Risks and Rewards of Betting On Yourself
May 4, 2016 - By: Fauzia Burke
141 “Change happens to all of us. I've realized that by being bold and pushing through fear, we grow and gain some control over the changes that happen to us. Every change helps us to realize our full potential.”


CAUSE! A Business Strategy for Standing Out!
May 4, 2016 - By: Jackie and Kevin Freiberg
141 “There is an undeniable wave cresting. The wave is a new breed of companies that are purpose-driven and cause-oriented. They are forward-thinking and intentional about doing good, connecting dreams to opportunities, and launching movements that make the world better.”


Wealth Creation is about Better Decisions, not Financial Products
May 4, 2016 - By: Douglas P. McCormick
141 “Creating wealth and financial security for yourself and your family is not derived from purchasing specific financial products, but by employing a holistic framework that results in good, consistent decision-making throughout your lifecycle of financial needs.”


The Five Pivotal Moments of Every Sales Transformation
May 4, 2016 - By: Lou Schachter & Rick Cheatham
141 “Whatever the cause, the moment will come when you will find your company in a shift from selling a lot of your current offering to something new. Five key moments determine whether your sales transformation will be successful.”




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