Issue 115

The Smart People Manifesto: How to Get Our Nation’s Top Graduates to Build Things
March 12, 2014 - By: Andrew Yang
115 “Our smart people are doing the wrong things. If we can get them to do the right things it will transform the country. We need more jobs, new enterprises and a resurgent culture of innovation in the U.S. The question is—how can we encourage our top people to take risks and build new things?”


A Manifesto for the Corporate Idealist
March 12, 2014 - By: Christine Bader
115 “We are Corporate Idealists. ... Are we delusional or realistic? Are we changing the way that business is done or tinkering at the margins? Terrified of the risks or excited by the opportunities? Is our love of big business justified or misguided? Yes. This is our manifesto.”


The Brevity Mandate
March 12, 2014 - By: Joseph McCormack
115 “The business world today is full of information overload and there is not enough time to sift through it. If you cannot capture people’s attention and deliver your message with brevity, you’ll lose them. Getting to the point is a non-negotiable standard. The reasons why are plentiful.”


Lead Positive: How to Be a Highly Effective Leader
March 12, 2014 - By: Kathryn D. Cramer
115 “Instead of strategy, market share, alignment, and execution, I want to shine the spotlight on what goes on in the minds and hearts of leaders that makes people want to follow them. My passion is finding out how leaders use themselves as instruments to drive positive change.”


How To Experience a Hero’s Journey and Become the Hero of Your Own Life Story
March 12, 2014 - By: Jeremiah Miller
115 “What if I told you that there a formula to living a heroic life? What if there was a basic framework, a roadmap that anybody could follow in order to become the hero of their own life story? ... Even if you’ve never heard the term Hero’s Journey before, the story will sound familiar.”



Issue 114

Four Forces for Economic Dominance to Unleash the Second American Century
Feb. 19, 2014 - By: Joel Kurtzman
114 “The United States is about to enter a period of prolonged economic growth, filled with opportunity. It’s not the emerging market countries that will power the world into the next economic era. It’s the United States.”


A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today
Feb. 19, 2014 - By: Denise Lee Yohn
114 “Companies with great brands conceive of their brands as complete strategic platforms. They identify the key values and attributes that define their brands and then use them to fuel, align, and guide everything they do.”


The Calorie Myth Manifesto: How We Can Eat More And Exercise Less—Smarter
Feb. 19, 2014 - By: Jonathan Bailor
114 “Over the past few decades, we've been trying harder and harder to be healthy and fit. The result: We got heavy and sick. What's going on here? When did healthy and fit start making us heavy and sick?”


The Thought Leader Manifesto: Strategies for Building & Leveraging Your Influence
Feb. 19, 2014 - By: Denise Brosseau
114 “Whether you’re an executive, entrepreneur, or a non-profit leader, your success is often dependent upon your ability to engage and enroll influencers to get on board with your ideas.”


Don’t Block Up the Hall: Bob Dylan’s Advice on Climate Change?
Feb. 19, 2014 - By: Leidy Klotz
114 “In perhaps his most influential civil rights era song, Bob Dylan asked senators and congressmen to “please heed the call.” ... But Dylan went on to warn these leaders: ‘Don’t stand in the doorway, don’t block up the hall.’ His sage advice to allow other contributions is now as relevant as ever.”




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