The Six Invaluable Factors
Aug. 4, 2010 - By: Dave Crenshaw
“Every day the market you work in—regardless of the industry—asks ‘Are you invaluable?’ Did you answer the question satisfactorily today? Well done. Get ready to answer it again tomorrow.”

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The Female Vision: Defining Women's Strategic Strengths
Aug. 4, 2010 - By: Sally Helgesen & Julie Johnson
“We believe that what women see—what they notice and value and how they perceive the world in operation—is a greatly under-exploited resource in organizations. In this manifesto, we explore what the female vision is, what it has to offer, and why it matters—to women, to organizations and to the world.”

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How Time Pressures Shape Behavior (And Provide Clues to Solve Thorny Issues in Business, Health, and Society)
Aug. 4, 2010 - By: Adrian Ott
"No matter whether you are a business, government entity, or non-profit organization, understanding the Time-onomic forces that shape behavior and define a situation provides clues to solve some of our most challenging issues in business, health, and society."

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The Fallacy of the Great Idea
Aug. 4, 2010 - By: Trevor Ginn
"Many entrepreneurs feel that they cannot start a business without a great idea. They believe it will be impossible to succeed without a completely new concept, as the market will already be cornered by established businesses. Only by venturing into uncharted territory can they achieve their dreams. This is the fallacy of the great idea."

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The Road to Pandora
Aug. 4, 2010 - By: James P. Othmer
“For those who work in advertising, simply being fascinated with the future isn’t enough. We have to glean insight from it and process it and wrap it up in a bright shiny message that sells this incrementally better future to the rest of the human race (or, at the very least, our target market), brought to you on behalf of Brand X."

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The Internet as Social Movement
Aug. 4, 2010 - By: n+1
"From the first, and in no small part because of its fervent supporters, it has felt less like a technology and more like a social movement—like communism, like feminism, like rock and roll. An ideology we could call webism. While the rest of us look up movie times, buy sweaters, and post jihadi videos, the webists proclaim the new age.”

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DREAM, DARE, DO!
July 6, 2010 - By: Ben Tiggelaar
“Everybody has dreams regarding work, relationships, health and personal development… But what does it take to go from Dream to Dare and, eventually, Do? What are the secrets of real and lasting change?”

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THE FASCINATION FACTOR (and how you can use it to write books)
July 6, 2010 - By: Mark Levy
"Books indeed need readers, so thinking about audience is important. Books also help writers achieve career goals, so thinking strategically about how a book can advance one’s business makes sense. But looking at those things too early leads to a bland book. Why?"

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The White Space of Life
July 6, 2010 - By: Terry Barber
"I can’t say it enough: I hate being crowded, and I really despise crowded letters, crowded ads, crowded 60-second spots. They try to say so much that I can’t hear anything. Like the train, like the highway, like my closet, these communiqués and radio spots are all calling out in one accord, ‘MORE WHITE SPACE. PLEASE!’"

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When Chaos Moves In, and How to Conquer It: The True Story of Entrepreneurship
July 6, 2010 - By: Clate Mask & Scott Martineau
"Few people tell the true story of entrepreneurship—the story of long hours, sleepless nights, endless worry, mental and physical stress, strained family relationships and non-existent social life."

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