Issue 123

Debunking the Myths, Lies, and Misconceptions of Word of Mouth Marketing
Nov. 12, 2014 - By: Ted Wright
123 “If you have ever tried to discuss word-of-mouth marketing, you’ve likely confronted the many myths and misconceptions that surround it. I’ve heard every single one of them [and] I’ve gotten pretty good at responding. Maybe I can help you do it too.”


Fight Through the Ambush: How to Thrive When Shit Hits the Fan
Nov. 12, 2014 - By: Jake Wood
123 “There’s a reason that the word ambush has made its way into American corporate vernacular. In today’s volatile and hypercompetitive business world, we are all constantly on the front lines. So forget about trying to avoid going to battle … being a high-stakes leader means stepping into the arena.”


Welcome to the Conscience Economy
Nov. 12, 2014 - By: Steven Overman
123 “Something extraordinary is happening. Humankind’s increasing interconnectedness is causing a global transformation of values and expectations, at both the individual and societal level. The shift is reaching a tipping point that will transform business forever. … That’s great for humanity—and for business.”


Choose Your Impact, Change the World
Nov. 12, 2014 - By: Mindy Hall
123 “Who do you want to be as a leader? What impact do you want to have? How do you want people to experience you? No matter where you fall in the organizational structure, your ability to shape both the organizational culture and how others perceive you is a direct result of the level of intention with which you operate.”


A Consistent Personal Narrative is the Key to Leading in the Social Age
Nov. 12, 2014 - By: Frank Guglielmo & Sudhanshu Palsule
123 “In the new world of deep interconnectivity, what we call the Social Age, leaders are confronted with challenges that constantly test ‘who they are’ … Thriving as a leader in the Social Age means taking a good look at your self and understanding how you are most productive in five areas.”


A New Superpower: Building Habit-Forming Products
Nov. 12, 2014 - By: Nir Eyal
123 “Face it, we’re hooked. The technologies we use have turned into compulsions, if not full-fledged addictions. … How do companies, producing little more than bits of code displayed on a screen, seemingly control users’ minds? What makes some products so habit-forming?”



Issue 122

The Entrepreneur’s Journey
Oct. 23, 2014 - By: Kevin Kruse
122 “This manifesto both celebrates and encourages entrepreneurship because we need entrepreneurs to fight the dragons that roam the globe: civil wars, extreme poverty, disease, water scarcity, domestic violence, illiteracy, and so many others. We need modern-day heroes who courageously take personal risks as they build new companies.”


The Growth Hacker Wake Up Call: How Growth Hacking Rewrote Marketing’s Best Practices
Oct. 23, 2014 - By: Ryan Holiday
122 “It was only a matter of time before someone smart said, 'It doesn’t have to be this way. The tools of the Internet and social media have made it possible to track, test, iterate, and improve marketing ... ' That person was the first growth hacker.”


Effective Leaders Create Discomfort
Oct. 23, 2014 - By: Marcia Reynolds
122 “The best leaders make us feel unsure of ourselves. They help us recognize that what we think is true, is not. Their reflections make us stop and think. Then their questions break down our frames. They create these disruptions with courage, care, respect, and a firm belief in our highest potential.”


Driving Results Through An Organizational Constitution
Oct. 23, 2014 - By: S Chris Edmonds
122 “An organizational constitution outlines your team’s purpose, values, strategies, and goals. It paints a vivid picture of success, values, and behaviors. It maps out how to work from that picture each day. An organizational constitution gives employees’ jobs and roles meaning and clarity.”




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