Issue 146

Analytical Marketing Will Deliver for Your Customers
Oct. 5, 2016 - By: Adele Sweetwood
146 “While moving the revenue needle is still a critical benchmark for many modern marketers, our positions are no longer solely about supporting a sales team with the basics. Marketing tactics have become more sophisticated, but our roles have really been redefined by the value of one word: data.”

Design IS Business (Why the World Needs Leaders with the Skills of Designers)
Oct. 5, 2016 - By: Lisa Kay Solomon, Patrick van der Pijl, and Justin Lokitz
146 “Design is a disciplined approach to discovering, identifying and capturing value. The good news? Design is a teachable discipline—it has its own process, its own tools and its own way of working. It just hasn’t been taught to most of us.”

How To Build A Strong Mind
Oct. 5, 2016 - By: Terence Mauri
146 “What is it that enables leaders to persevere through seemingly insurmountable challenges that at first seem to exceed our limits? Make a list of leaders you admire and who have made a difference in the world. They could be living or dead. The chances are they all have one outstanding quality in common: they are bold.”

How Leaders Can Master the Art of Accountability
Oct. 5, 2016 - By: Jonathan Raymond
146 “Every business leader agrees that accountability is an essential ingredient in a healthy organizational culture. Which makes it all the more striking how little training there is out for leaders and managers on how to do it well. The cost to teams and organizations is high and widespread.”

“Bankers Are 'Only' Motivated By Money” (And Other Ways Organizations Domesticate Us)
Oct. 5, 2016 - By: Todd M. Warner
146 “At the core of domestication is how organizations teach people. Organizations 'train' people not through their learning programs, but through the ways they work and the assumptions that abound in their social system.”

Redefining ROI: Investing in your Return On Integrity
Oct. 5, 2016 - By: John G. Blumberg
146 “It is our core that gives us the strength to lead. It enables us to endure the onslaught of daily storms and sustained periods of challenge. A strong core also enables us to manage our ego in the midst of wild success.”

Issue 145

SIMPLY BRILLIANT: 8 Questions to Help You Do Ordinary Things in Extraordinary Ways
Sept. 14, 2016 - By: William C. Taylor
145 “The thrill of breakthrough creativity and breakaway performance doesn’t just belong to the youngest companies with the most cutting-edge technology or the most radical business strategies.”

Turning Points: The Key to Success and Accomplishment in Life
Sept. 14, 2016 - By: Bernie Swain
145 “It’s the turning point in your life—a subtle or stark shift set in motion by a person, event, or epiphany that has sent you down a different path and in the process has transformed what you were into what you have now become.”

How to Start Up Your Brand: Develop a Minimum Viable Brand
Sept. 14, 2016 - By: Denise Lee Yohn
145 “Many startups get derailed because they don't get their brand right. To avoid this fate, you need to develop a Minimum Viable Brand (MVB). As an alternative to a complete strategic brand platform or simply a shell of a brand, a MVB provides you the perfect balance of structure and flexibility.”

How to Make Things Happen When You’re Not the CEO
Sept. 14, 2016 - By: Thomas Barta and Patrick Barwise
145 “Great ideas achieve nothing unless they’re executed. But as a technical expert, a manager, or even a senior leader, you have no formal power to make anything happen beyond your own team. What do you do?”

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