Issue 126

Sprinkles: An Antidote To The Demise of Customer Surprise
Feb. 18, 2015 - By: Chip R. Bell
126 “Without 'sprinkles,' service is simply good; with sprinkles good becomes distinctive. As customers, we do not tweet, blog, or speak about good service, only about service with sprinkles. And, customers today have developed a 'sprinkles sonar.' Surprise is not really a surprise if it is completely predictable.”


Change the Game or Go Home: A Manifesto for Innovation
Feb. 18, 2015 - By: Joseph Jaffe
126 “Isn’t it time companies asked the same questions as entrepreneurs, but instead of articulating this in a creative brief and being satisfied with a jingle, tagline or even real-time tweet as the output, fast track and super size this expectation in the form of a disruptive technology-led solution?”


Out for Brains! (Why Customer Service Will Drive the Economy of the Next Fifty Years and Beyond)
Feb. 18, 2015 - By: Peter Shankman
126 “The economy of the next fifty years and beyond will be driven by customer service. The age of ‘buy from us because we say we’re awesome’ is over, and has been replaced by an age of ‘I’ll buy from them because someone I trust says they’re awesome.’”


Is Your Brand Missing the Mark with 60% of U.S. Consumers?
Feb. 18, 2015 - By: Paul Jankowski
126 “There’s one part of the country where, I think, many brands are completely missing the mark: it’s what I call the New Heartland. ... It’s a massive and influential cultural segment that is largely underserved by advertisers—and a huge opportunity for brands willing to make the effort.”


Why Technologists Should Work For Themselves
Feb. 18, 2015 - By: Mark Beckner
126 “Programmers, developers, solution architects, and technical consultants—all of you have the basic skills necessary to become highly successful outside the confines of traditional employment ... it is a natural progression from where you are today, one which will pay immense dividends.”



Issue 125

Challenging Beliefs that Erode Workplace Motivation
Jan. 21, 2015 - By: Susan Fowler
125 “As a leader, you cannot motivate anyone. What you can do is cultivate a workplace where it is more likely for someone to experience optimal motivation. ... the result of satisfying three psychological needs that lie at the heart of every human being’s ability to thrive: autonomy, relatedness, and competence.”


Headfirst into My So-Called Life: Embracing Your Productivity Style to Work Simply
Jan. 21, 2015 - By: Carson Tate
125 “If you’re reading this article, your efforts to solve your busyness problem have probably not paid off. ... The truth is that the problem is not you. It is how you are trying to overcome your busyness that is the problem.”


Stop Living Urgent; Start Living Significant
Jan. 21, 2015 - By: Rory Vaden
125 “Everything you know about time-management is wrong. 'Try this new app,' we say. Or 'follow this organization system.' And you’ve probably been told a hundred times, 'plan out your week on Sunday night and put some letters by your key tasks.' But time-management isn’t just logical. Today especially, it’s emotional.”


Launching Billion-Dollar Products: How Extreme Entrepreneurs Bring Successful Ideas to Market
Jan. 21, 2015 - By: John Sviokla & Mitch Cohen
125 “The qualities that make an idea great get watered down in the process of going live, and the idea developer is rarely involved ... Self-made billionaires, by contrast, view execution as a creative act that is inextricable from the idea itself.”


The Power of Apprenticeship
Jan. 21, 2015 - By: Nicholas Wyman
125 “There is a huge shift happening in the United States right now: a return to the time-honored tradition of apprenticeship. ... Modern apprenticeships have countless advantages for employers and the economy on the whole, as well as for anyone, at any stage of life, looking to launch a successful, well-paid, and fulfilling career.”




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