Issue 105
Monster Loyalty: How to Build Customer Loyalty like Lady Gaga
May 15, 2013 - By: Jackie Huba
“While known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, which has earned her legions of loyal fans worldwide.”
May 15, 2013 - By: Jackie Huba
Brains Favor the Ridiculously In Charge Leader
May 15, 2013 - By: Henry Cloud, Ph.D
“Leaders must establish some key boundaries in some very key areas if they want to get results. And, thanks to brain research, we now can scientifically get a peek into why the leaders who do establish these kinds of boundaries get the results that they get.”
May 15, 2013 - By: Henry Cloud, Ph.D
Mentorship 2.0: How to Find the Mentor You Need
May 15, 2013 - By: Dorie Clark
“Waiting for a mentor to appear like a deus ex machina is a loser's game. Some people luck out, but most don't. This manifesto is about how to make your own luck—how to proactively identify the people you want in your life as mentors, cultivate real relationships, and look beyond the obvious.”
May 15, 2013 - By: Dorie Clark
Recharge: 7 Ways to Improve Innovative Thinking
May 15, 2013 - By: Debra Kaye
“If companies want to innovate the way successful bold newcomers have, they have to unplug from the constraints of, 'That’s the way we’ve always done it,' and recharge, starting with the mantra, 'Let’s just not do that anymore.'”
May 15, 2013 - By: Debra Kaye
The Art of Adherence
May 15, 2013 - By: Lee J. Colan, PhD & Julie Davis-Colan
“Achieving adherence is simple but not necessarily easy. It takes skill and creativity to continually nurture focus, competence, and passion with your team. This is why we call it the art of adherence.”
May 15, 2013 - By: Lee J. Colan, PhD & Julie Davis-Colan
An Action Plan for Making Good Customer Service a Reality
May 15, 2013 - By: Kirk Kazanjian
“Any company can market and promote that they are experts at cuddling customers, but very few ever get the formula for execution right. [...] They like to talk the talk, but don’t walk the walk.”
May 15, 2013 - By: Kirk Kazanjian
Issue 104
Time Ain’t Money: Stop Punching the Industrial Age Clock, and Start Embracing the Digital Now
April 10, 2013 - By: Douglas Rushkoff
“Living in the digital media environment changes a whole lot more than the technologies through which we do business. It has changed our relationship to time—and this is having profound effects on our businesses, our economy, and our customers.”
April 10, 2013 - By: Douglas Rushkoff
Fitting in and Standing Out: Shifting Mindsets from Taking to Giving
April 10, 2013 - By: Adam Grant
“We face a tension between two competing motivations: fitting in and standing out. On the one hand, we want to belong—to experience similarity with others. On the other hand, we want to feel unique—to differentiate ourselves from others.”
April 10, 2013 - By: Adam Grant
How to Boost Your Bottom Line... And Save the Planet, Too
April 10, 2013 - By: Mark R. Tercek
“If you want your company to thrive, you will need to be bold, think big, and be aggressive about pursuing business opportunities that work with the environment, not against it.”
April 10, 2013 - By: Mark R. Tercek
Customer Service is Not a Department
April 10, 2013 - By: Lee Cockerell
“As an executive, you may never see or speak to a customer, but you model how they should be treated with every interaction you have, with vendors, creditors, suppliers, and especially your employees. Treat everyone with sincerity and respect and it will trickle down to your customers.”
April 10, 2013 - By: Lee Cockerell
