Issue 93 - Published April 11, 2012
Nine Things I Learned from Alan Mulally Nine Things I Learned from Alan Mulally
By Bryce G. Hoffman

Published April 11, 2012 11:00 a.m. - “I spent many hours sitting across the table from Mulally in his corner office on the twelfth floor of Ford’s world headquarters. I learned a lot about how to change cultures and streamline organizations, and I believe these principles will prove as valuable to your organization as they have to Ford.”
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Stop Selling and Start Storytelling Stop Selling and Start Storytelling
By Jason L. Baptiste

Published April 11, 2012 11:00 a.m. - “Successful entrepreneurs are never selling, and always storytelling. Throughout this manifesto, I want to focus on how an entrepreneur can use storytelling to persuade four key constituents that can ultimately make or break their startup—the press, team members, customers and investors.”
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How to Avoid Becoming China’s Bitch: A Radical Centrist Manifesto for Fixing What’s Broken How to Avoid Becoming China’s Bitch: A Radical Centrist Manifesto for Fixing What’s Broken
By Peter D. Kiernan

Published April 11, 2012 11:00 a.m. - “Where do I get off using a title like that? Because the time has come to get you out of your comfort zone. In fact, it’s well past time for all of us. If we don’t, we will lose more than our superpower status—we may well lose our national soul.”
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We Say We Want a Revolution: How to Activate the Activist and Surf the Tidal Wave of Radical Change We Say We Want a Revolution: How to Activate the Activist and Surf the Tidal Wave of Radical Change
By Gina Amaro Rudan

Published April 11, 2012 11:00 a.m. - “I confess—the revolutionary climate we’re experiencing right now excites me. Why? Because every monster economic crisis or socio-political upheaval brings bottom-up innovation, top-down collaboration, and a flurry of creativity ... ”
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The Unasked Question: How Do You Run a Company? The Unasked Question: How Do You Run a Company?
By Dick Cross

Published April 11, 2012 11:00 a.m. - “Despite all the hand-ringing and acerbic rhetoric over the American economy, we could be just one step away from solving it all.”
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Five Rules for Pricing Excellence: Getting the Most for Your Services Five Rules for Pricing Excellence: Getting the Most for Your Services
By Patrick Lefler

Published April 11, 2012 11:00 a.m. - “Pricing is critical, and short-changing your pricing strategy is the fastest way to leave cash on the table—money that will be lost forever and never recovered.”
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  • Thumbnail for 93.05.UnaskedQuestion
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