Issue 81 - Published April 6, 2011
Social Sharing Manifesto: The Arguments For and Against The Rise of the Sharing Consumer Social Sharing Manifesto: The Arguments For and Against The Rise of the Sharing Consumer
By Simon Salt

Published April 6, 2011 10:00 a.m. - “Whether sitting around the campfire, standing at the water cooler, or chatting over the garden fence, human beings share their opinions with others. If those opinions prove to be useful, that person will be sought out for an opinion about other things and on a more frequent basis.”
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The Mistake Manifesto: How Making Mistakes Can Make Us Better The Mistake Manifesto: How Making Mistakes Can Make Us Better
By Alina Tugend

Published April 6, 2011 10:00 a.m. - “Mistake-avoidance creates workplaces where making changes and being creative while risking failure is subsumed by an ethos of mistake-prevention at the cost of daring and innovation.”
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The Three Gaps Between Goals and Greatness The Three Gaps Between Goals and Greatness
By Pelè Raymond Ugboajah, PhD

Published April 6, 2011 10:00 a.m. - “In the global race to achieve faster, better, cheaper business greatness, most leaders face a huge gap between the goals they set and the actual results achieved by the people in their organizations. This phenomenon is not a failure to plan, but rather, a failure to execute."
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Shine: Brain Science, Practical Psychology, Ancient Wisdom and the Cycle of Excellence Shine: Brain Science, Practical Psychology, Ancient Wisdom and the Cycle of Excellence
By Edward M. Hallowell, MD

Published April 6, 2011 10:00 a.m. - “How do we draw the best out of people when so many of the rules and practices in life have changed? How in today’s new world can people reach their best at their best, given the speed of life and the torrent of information and obligation?"
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This Sentence Has 5ive Words: Eigen Values, Creating Truisms and the Future of Marketing This Sentence Has 5ive Words: Eigen Values, Creating Truisms and the Future of Marketing
By Stephen Denny

Published April 6, 2011 10:00 a.m. - "Creating eigen values is what marketers do when they’re doing their very best work. The concept of eigen values should change how you look at the marketing discipline completely.”
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Why Free Is the Wrong Price for Water—Even If You Live on $1 a Day Why "Free" Is the Wrong Price for Water—Even If You Live on $1 a Day
By Charles Fishman

Published April 6, 2011 10:00 a.m. - “Free turns out to be exactly the wrong price for water—whether that water is being used by huge global corporations, farmers, ordinary middle-class citizens, or the poorest people living in developing countries.”
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