Issue 7 - Published Nov. 2, 2004
The Word on Word of Mouth The Word on Word of Mouth
By Dave Balter

Published Nov. 2, 2004 9:00 p.m. - There's a reason the subservient chicken didn't increase Chicken nugget sales, why the Segway (a.k.a "IT", a.k.a. "Ginger") hasn't changed the world despite drool-worthy P.R., and why Richard Branson descended a New York City skyscraper in a nude suit. And it all comes down to the distinctions among Viral, Buzz, and Word of Mouth marketing. Read this primer from ...
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Advice to Politicians: Marriage Equality for Same Sex Couples Advice to Politicians: Marriage Equality for Same Sex Couples
By Evan Wolfson

Published Nov. 2, 2004 9:00 p.m. - A letter from Evan Wolfson, Executive Director of Freedom to Marry, to every politician out there explaining exactly why supporting gay marriage is the right thing to do AND no longer politically dangerous. Forward this one to your local and national politicians and change the tide. ...
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A Physics of Ideas A Physics of Ideas
By Nova Spivack

Published Nov. 2, 2004 9:00 p.m. - Information overload is no longer a novel concept, it's the ever-present nemesis of your productivity. In this manifesto, Nova Spivack describes a unique approach to organizing, filtering, and tracking information and meme spread using principles of Newtonian physics. ...
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Off-Shoring Off-Shoring
By Tom Peters

Published Nov. 2, 2004 9:00 p.m. - Tom Peters, uber business guru, lays down 20 hard truths about outsourcing. Whether you like it or not, out-sourcing is here to stay. Ignore Tom's words at your peril. ...
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One-Minute Site One-Minute Site
By Oliva & Toscani

Published Nov. 2, 2004 9:00 p.m. - Spend one minute. Improve your website dramatically. What's not to like? ...
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