Issue 60 - Published July 9, 2009
A Good Food Manifesto for America A Good Food Manifesto for America
By Will Allen

Published July 9, 2009 1:06 a.m. - "It is time and past time for this nation, this government, to react to the dangers inherent in its flawed farm and food policies and to reverse course from subsidizing wealth to subsidizing health. We have to stop paying the largest farm subsidies to large growers of unsustainable and inedible crops like cotton. We have to stop paying huge subsidies to ...
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The Hub Mentality: Shifting From Business Transactions To Community Interaction The Hub Mentality: Shifting From Business Transactions To Community Interaction
By Stephen Palmer & Carl Woolston

Published July 9, 2009 12:36 a.m. - “It’s becoming increasingly difficult to catch the eyes of the consumer. Once you have them you have to keep them. Technology has transformed relationships between businesses and customers. Now, your job isn’t just to transact sales. Your job is to cultivate trust, build community, and ...
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10 Lessons Learned in Igniting Word of Mouth Movements 10 Lessons Learned in Igniting Word of Mouth Movements
By Brains On Fire

Published July 9, 2009 12:25 a.m. - “It’s official: the word 'campaign' is becoming more and more scarce as it relates to the new world of marketing. And rightly so. People want to be engaged with a company, organization or cause beyond a short-term gimmick. So we’re starting to see the emergence of the term 'movement,' which makes a lot more sense.

Let’s compare the two."


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Cracking the Genetic Code: A New Way Forward For Corporations Cracking the Genetic Code: A New Way Forward For Corporations
By Anne McCrossan

Published July 8, 2009 11:56 p.m. - “Synapses are natural, visceral, reactions connecting the soft organs of the body to the central nervous system. They can be trusted to be “on the money,” and most corporate bodies—human or otherwise—are lost without them. Not being in tune with one’s own ecosystem leads to unrewarded, misplaced effort and operat ...
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Flow, Flee or Fight: Declare Yourself For Change In Your Organization Flow, Flee or Fight: Declare Yourself For Change In Your Organization
By Nevin Danielson

Published July 8, 2009 10:47 p.m. - “It’s time for a shake-up. This one won’t happen because your boss decides it’s time. It will happen because you and your peers decide it’s time. Rather than relying on organizations to see what's in their long-term best interest, individuals are in a better position to instigate change. It will feel uncom ...
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Deliver the “Wow!” to Make More Money Deliver the “Wow!” to Make More Money
By Glory Borgeson

Published July 8, 2009 10:41 p.m. - “In this day and age, it is not enough to have a system in place for dealing with customers’ issues promptly and smoothly. Now, you need a strategy with built-in extras, benefits that are above and beyond what the public expects from you and your business. These extras have to be planned into your regular, day-to-day commerce because you ca ...
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  • Thumbnail for 60.01.GrowingPower
  • Thumbnail for 60.02.HubMentality
  • Thumbnail for 60.03.BrainsOnFire
  • Thumbnail for 60.04.GeneticCode
  • Thumbnail for 60.05.FlowFleeFight
  • Thumbnail for 60.06.DeliveringWow




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