Issue 56 - Published March 12, 2009
Beware the Gender Trap: Marketing to the Twenty-First Century Gender Neutral Consumer Beware the Gender Trap: Marketing to the Twenty-First Century Gender Neutral Consumer
By Andrea Learned

Published March 12, 2009 1:32 a.m. - "If marketers continue to create campaigns based on thinking that 'men always do this' or 'women always do that,' they are going to fall into a gender trap. In this era of the much more diligent shopper, we just can't make assumptions about how gender influences consumer behavior. Those marketers tha ...
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Do you Market like Led Zeppelin or The Grateful Dead? Do you Market like Led Zeppelin or The Grateful Dead?
By David Meerman Scott

Published March 12, 2009 1:17 a.m. - "...Measuring success by focusing only on the number of times the mainstream media write or broadcast about you misses the point. If a blogger is spreading your ideas, that's great. If ten people email a link to your information to their networks or post about you on their Facebook page, that's amazing. You're reaching people, ...
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Is Progress Possible? Is Progress Possible?
By Gerald Sindell

Published March 12, 2009 12:53 a.m. - "I believe in progress. I believe that our contribution to the progress of civilization is a good measure of how well we have used our lives. Humankind has had writing for about 13,000 years. Books got pretty cheap around 600 years ago when Gutenberg created movable type. The Internet has made access to good ideas almost free for billions of people. So why a ...
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Creating Widespread Empathy Creating Widespread Empathy
By Dev Patnaik

Published March 12, 2009 12:40 a.m. - "This manifesto is dedicated to what ought be a mind-scorchingly obvious idea. An idea that every successful company ought to know and understand in their bones. An idea that the vast majority of companies nonetheless fail to get. That idea? That empathy equals growth." ...
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Catching Zebras: Tranforming Your Sales Force by Shifting Your Focus Catching Zebras: Tranforming Your Sales Force by Shifting Your Focus
By Jeffrey Koser & Chad Koser

Published March 12, 2009 12:03 a.m. - "The Zebra concept itself is simple. Create the profile of your perfect prospect and measure all other prospects against perfection. Zebra score every prospect, decide your tipping point and don’t go over it. This is the hard part. Saying no for sales people is very hard. Yes is in their vernacular. No i ...
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On the Road from Dreams to Destiny: There’s a Monster in There! On the Road from Dreams to Destiny: There’s a Monster in There!
By Ricky Minor

Published March 11, 2009 11:14 p.m. - “The lessons I present call attention to all the ways we can take control of our destiny, with special emphasis on becoming aware of our actions in situations that we commonly confront in our everyday lives. We face constant choices. Our decisions can move us forward towards our goals or shift us into reverse. So many ...
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