Issue 50 - Published Sept. 11, 2008
How to Sell a Book (or Any New Idea) (step 1 is the hard part) How to Sell a Book (or Any New Idea) (step 1 is the hard part)
By Seth Godin

Published Sept. 11, 2008 12:58 a.m. - My friend Fred has a new book coming out and he was trolling around for new marketing ideas. I think he’d be surprised at this: Sell one. Find one person who trusts you and sell him a copy. Does he love it? Is he excited about it? Excited enough to tell ten friends because it helps them, not because it helps you? Tri ...
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It All Starts With A Sense of Urgency It All Starts With A Sense of Urgency
By John P. Kotter

Published Sept. 11, 2008 12:48 a.m. - In a turbulent era, when new competitors or political problems might emerge at any time, when technology is changing everything, both the business-as-usual behavior associated with complacency and the running-in-circles behavior associated with a false sense of urgency are increasingly dangerous. In bold contrast, a true sense of urgency is bec ...
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10 Rules for Branding In a Post Branded World 10 Rules for Branding In a Post Branded World
By Jonathan Salem Baskin

Published Sept. 11, 2008 12:39 a.m. - We live in the twilight of a branded world born over 100 years ago. Most marketing remains blinded by the fading glare of its old, outdated promises. Yet there is a new approach to brands ahead of us, based upon a definition that is less about static image and imagined identity, and more about real-time interaction and actual ...
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The Age of Speed Manifesto The Age of Speed Manifesto
By Vince Poscente

Published Sept. 11, 2008 12:22 a.m. - In the following manifesto, we will explore our present relationship with speed and examine four behavior profiles that can help you determine if you (A) embrace speed and (B) harness the power of it. By the end, you just might discover that our 24/7, CrackBerry, more-faster-now world is not threatening to eat you alive, but rather, to set you free. ...
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Social Capital Value Add: Value Based Management for the Networked Age Social Capital Value Add: Value Based Management for the Networked Age
By Michael Cayley

Published Sept. 10, 2008 11:59 p.m. - "The marketing/communications mix is completely different than it was before 2004. Broadcast’s monopoly on attention is dead. The symbolic brand, which has been the fastest growing source of corporate value for the last quarter century has reached its pinnacle. It is being absorbed and replaced by memetic brand ...
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Presenting to Small Audiences: Turn Off the Projector! Presenting to Small Audiences: Turn Off the Projector!
By Andrew Abela

Published Sept. 10, 2008 11:28 p.m. - "The typical presentation to a small group today is designed just as if it were being made to a large group in a big auditorium. We follow the same advice in creating our slides, and then we turn on the portable projector and inflict slide after deadening slide on our audience—vintage Death by PowerPoint. Too much of this eff ...
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