Issue 45 - Published April 9, 2008
Strive For Minimal Achievement Strive For Minimal Achievement
By Barry J. Moltz

Published April 9, 2008 10:11 p.m. - “Failure is valuable only when we realize it is a normal part of the business process even when there always isn’t something to learn. So it does not hold us back. The real fear and pressure in this whole process is not brought on by our competitors or other outside people. It mostly originates within us. The biggest fear we have is that someone i ...
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The Freak Factor: Discovering Uniqueness by Flaunting Weakness The Freak Factor: Discovering Uniqueness by Flaunting Weakness
By David Rendall

Published April 9, 2008 10:00 p.m. - "My experience as an individual, consultant, parent and leader indicates that efforts to fix weaknesses are ineffective. Furthermore, I believe that the goal of being well-rounded is both undesirable and impossible to attain. The purpose of this manifesto is to explain why I believe this and to offer a better alternative. ...
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The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free
By David Meerman Scott

Published April 9, 2008 9:31 p.m. - “You and I are incredibly lucky. For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people w ...
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The New Time Management: Simply Focus on the Fundamentals, and Toss Away the Tips The New Time Management: Simply Focus on the Fundamentals, and Toss Away the Tips
By Francis Wade

Published April 9, 2008 8:54 p.m. - "As working professionals across the world, we all want the same things when it comes to time management. We want to feel a certain peace of mind that comes from knowing that our affairs are in order and that we’ve not forgotten something that might jump up later to give us a nasty surprise. We also wa ...
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It’s Time to Evolve: Leading with Just Enough Anxiety in the 21st Century It’s Time to Evolve: Leading with Just Enough Anxiety in the 21st Century
By Robert Rosen

Published April 9, 2008 8:23 p.m. - "In Prehistoric times, saber-toothed tigers and other wild animals tried to make primitive man their meal, before he made a meal out of them. Out of this anxiety-ridden society, a built-in coping mechanism was burned into our genes—the fight or flight response. In today’s business world, leaders face a moder ...
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