Issue 41 - Published Dec. 13, 2007
The Elongating Tail of Brand Communication The Elongating Tail of Brand Communication
By Mohammed Iqbal

Published Dec. 13, 2007 8:41 a.m. - With Chris Anderson’s "The Long Tail" as a jumping off point, Iqbal, a Senior Planning Director with Ogilivy & Mather Advertising, presents why the single-minded brand proposition is an anachronism and will fall out of favor in the future. His paper also details 8 ways marketers and advertising agencies can harness the power of the Long Tail ...
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Seduced By Success: How the Best Companies Survive the 9 Traps of Winning Seduced By Success: How the Best Companies Survive the 9 Traps of Winning
By Robert J. Herbold

Published Dec. 13, 2007 8:34 a.m. - Kodak and Sony reached the pinnacle of success within their markets, but were unable to react to changes within those markets. Herbold, retired COO of Microsoft Corporation, examined 44 successful companies to discover 3 common mistakes made by previously successful companies. The mistakes generate 9 traps whi ...
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The Six Core Values of Innovation The Six Core Values of Innovation
By Jeff De Cagna

Published Dec. 13, 2007 8:25 a.m. - Innovation is the critical capability for all organizations trying to succeed in today's marketplace. But the case for innovation cannot be made solely on the basis of the economic value it creates for customers. It is equally important for enterprises and their leaders to embrace the 6 underlying core values of innovation as an integral element for a m ...
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Drawings that Will Change Your Life Drawings that Will Change Your Life
By Ralph Perrine

Published Dec. 13, 2007 8:19 a.m. - Ralph Perrine believes drawing to be indispensable to good planning and good collaboration—the top two critical skills for success in life. Here, he shares twelve drawings to help bring focus and clarity to teams and any personal planning. ...
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Innovation: More than a New Year’s Resolution Innovation: More than a New Year’s Resolution
By Nate Burgos

Published Dec. 13, 2007 8:10 a.m. - Disasters create change. They particularly defined 2005, from the Asian Tsunami to Hurricane Katrina, provoking a drive for innovation, whose essential value is betterment. This manifesto aims to frame some essential truths that contribute to the quality of not only things, but also people and places. Disasters displace, but what is never di ...
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