Issue 39 - Published Oct. 3, 2007
Uncommon Sense: Going Beyond the Golden Rule (Sort of a True Story) Uncommon Sense: Going Beyond the Golden Rule (Sort of a True Story)
By Andy Kanefield

Published Oct. 3, 2007 11:27 p.m. - Andy Kanefield is interested in changing how we view organizational behavior based on the principle of cognitive diversity. In other words, each of us is wired differently and sees organizational issues in different ways. Here he fleshes out inter-related questions every leader should ask about his/her organization and ...
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To Inform or To Persuade? To Inform or To Persuade?
By Dean Brenner

Published Oct. 3, 2007 11:18 p.m. - Brenner believes there is a critical flaw in how we communicate. We naturally divide our communications in two approaches: to inform or to persuade. When, according to Brenner, every communication is an opportunity to persuade. Next time you hear someone say, “I just wanted to give you an update…” you’ll know an opportunity to shape opinion was missed. ...
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Ten Reasons Why Your Crisis Communications Plans are Outdated Ten Reasons Why Your Crisis Communications Plans are Outdated
By Eric Dezenhall

Published Oct. 3, 2007 11:04 p.m. - The changing rules of media and wider public access to information make the kind of damage control done in the past ineffective. This manifesto by Eric Dezenhall will help you understand just how much times have changed, and that your strategy must change as well. ...
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Friends, Lies and Network Marketing Friends, Lies and Network Marketing
By Kim Klaver

Published Oct. 3, 2007 10:54 p.m. - An expert in Multi-Level Marketing, Kim Klaver delivers a manifesto defying the bad advice most of these companies offer to their sales force. This rote advice, Klaver warns, results in alienated friends, limited potential, and insures failure even for experienced salespeople. Here are 12 tips to avoid losing friends (and your personal savings) by search ...
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