Issue 37 - Published Aug. 8, 2007
Mind of the Innovator: Taming the Traps of Traditional Thinking Mind of the Innovator: Taming the Traps of Traditional Thinking
By Matthew E. May

Published Aug. 8, 2007 10:41 p.m. - Matthew May, author of "Elegant Solutions: Breakthrough Thinking the Toyota Way" and a popular ChangeThis manifesto on the subject, now brings our attention to the ‘Seven Sins of Solutions’, the traditional ways of thinking that prevent us from divining the most accurate—and elegant—of solutions to any problem solv ...
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Making the Most of Your Time: Going Beyond To-Do Lists Making the Most of Your Time: Going Beyond To-Do Lists
By Rajesh Setty

Published Aug. 8, 2007 10:22 p.m. - The author of one of ChangeThis’ most popular manifesto, 25 Ways to Distinguish Yourself, Rajesh Setty returns with a new set of suggestions for optimizing your abilities. He asserts that even though everyone is given only 24 hours in a day, the most successful people are those who make every minute count. Here, he tells you how pr ...
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The Gobbledygook Manifesto The Gobbledygook Manifesto
By David Meerman Scott

Published Aug. 8, 2007 10:13 p.m. - David M. Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!” In every company description, on websites, in press releases, in c ...
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The Eighth Self-Destructive Habit: When Companies Plateau Their People The Eighth Self-Destructive Habit: When Companies Plateau Their People
By Jagdish Sheth

Published Aug. 8, 2007 9:58 p.m. - In writing his book, Self-Destructive Habits of Good Companies…and How to Break Them, Sheth found seven reasons behind why successful companies have such a short life span. After publishing, he felt that companies often committed yet another 8th offense: not enabling their people to rise to the top level of their t ...
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Bring Your Brand to Life: Harnessing the Power of Remarkable Corporate Video Stories Bring Your Brand to Life: Harnessing the Power of Remarkable Corporate Video Stories
By Thomas R. Clifford

Published Aug. 8, 2007 9:29 p.m. - Every company must tell their story. Thomas Clifford is a filmmaker, an expert on telling these stories through corporate videos. Say hello to emotionally engaging pieces of film that will spark conversation and energy through the ranks. In fact, he believes a good corporate video can change the wo ...
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Dear Bosses Dear Bosses
By Josh Kamler & Axel Albin

Published Aug. 8, 2007 9:17 p.m. - Albin and Kamler create some of the freshest material found on the Internet. This letter to bosses says what we can’t all say: we leave our jobs because you, dear boss, have not lived up to our standards, so how about a little effort from your end and we’ll give a little more from ours. This is a great cathartic read, with some colorfully emotive language, tha ...
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