Issue 31 - Published Feb. 7, 2007
Talking Strategy: Three Straightforward Ways to Make Your Strategy Stick Talking Strategy: Three Straightforward Ways to Make Your Strategy Stick
By Chip Heath and Dan Heath

Published Feb. 7, 2007 1:38 a.m. - The Heath Bros. walk the walk in this manifesto about three straightforward ways to make your strategy work. They preach the power of concrete language and stories to communicate your strategy effectively. Missed the Heath Bros. on "The Today Show" or NPR? Get to know them here because these ideas stick. ...
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Why Corporate “Goodness” is Not Enough: Rethinking Corporate Responsibility Why Corporate “Goodness” is Not Enough: Rethinking Corporate Responsibility
By Christine Arena

Published Feb. 7, 2007 1:30 a.m. - Arena argues that the widely-held notion that corporate responsibility is about “doing good” marginalizes an important part of doing business in the 21st century. Instead, it is about innovation, changing as the world changes. She also lets us in on which extraordinary companies driven by purposeful id ...
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Keep It Real Keep It Real
By Julien Smith

Published Feb. 7, 2007 1:24 a.m. - Julien Smith confronts companies and marketers with a deceptively simple question: Are You Keeping It Real? And if you don’t know what he means, you probably aren’t. So, read up on how you can walk the walk in this new consumer-led century. ...
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Not a Dirty Word: Seven Steps to Creating an Accountability-Based Organization Not a Dirty Word: Seven Steps to Creating an Accountability-Based Organization
By Bob Prosen

Published Feb. 6, 2007 11:06 p.m. - Prosen argues that the best way to produce extraordinary results within your organization is to create an accountability-based culture focused on producing results, not activities. ...
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The State of Competitive Advantage The State of Competitive Advantage
By Mitchell Gooze

Published Feb. 6, 2007 11:00 p.m. - Looking forward, competitive advantage demands competent process management to navigate the tumultuous and frenetic environment that enterprises face. Your value acceleration, not just value creation, is the metric to determine your enterprise’s success. ...
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Purposive Drift: Making It Up As We Go Along Purposive Drift: Making It Up As We Go Along
By Richard Oliver

Published Feb. 6, 2007 10:42 p.m. - It is a common theory that successful people live their lives like a project plan, so we struggle to shape our lives along a pre-determined path. Instead, Oliver asserts that that the majority of people, many of them very successful, make it up as they go along. This smart manifesto offers a convincing and well-researched argument encouragin ...
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