Issue 26 - Published Sept. 6, 2006
The Rise and Fall of the Hit The Rise and Fall of the Hit
By Chris Anderson

Published Sept. 6, 2006 9:04 p.m. - Chris Anderson, author of The Long Tail, chronicles the history of the blockbuster and explains why the traditional model of marketing and selling music no longer works. ...
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Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture
By John Moore

Published Sept. 6, 2006 8:40 p.m. - Sharing insider information, John Moore gives us a peek into the corporate culture that informs the unparalleled success of the Starbucks brand. ...
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The Power of the Marginal The Power of the Marginal
By Paul Graham

Published Sept. 6, 2006 8:28 p.m. - Paul Graham discusses how outsiders, free from convention and expectations, often generate the most revolutionary of ideas. Clever and entertaining, this manifesto will energize you and spark your creativity. ...
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Calling All Designers: Learn to Write! Calling All Designers: Learn to Write!
By Derek Powazek

Published Sept. 6, 2006 8:11 p.m. - In this succinct and timely manifesto, Derek Powazek demands that web designers learn to write in order to optimize the user’s experience. ...
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We Need a New Word for Brand We Need a New Word for Brand
By Michel Hogan

Published Sept. 6, 2006 7:58 p.m. - To unlock their brand's true potential, today’s companies need to let go of slick superficiality and embrace authenticity! ...
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