Issue 2 - Published Aug. 25, 2004
This I Believe! - Tom's 60 TIBs This I Believe! - Tom's 60 TIBs
By Tom Peters

Published Aug. 25, 2004 1:22 a.m. - Tom Peters is back with more Big Ideas for your job, your company, and your life. The marketing and strategy guru holds forth on why audacity matters, why women are the future of leadership, and why diversity is crucial to business success. Those who have never read Tom will find an excellent primer here; those well-versed in Peters' ideas can get up to spee ...
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How to Defeat Terrorism How to Defeat Terrorism
By Benjamin Kuipers

Published Aug. 25, 2004 1:14 a.m. - Terrorism expert Benjamin Kuipers lays out a step-by-step process for defeating terrorism. Calling the Iraq war a major step backward in the fight against terror, Kuipers writes that mutual trust between communities is an important weapon against the spread of terrorism, as is trust between those communities and their authorities. Once trust is established, Ku ...
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Before It Happens to You Before It Happens to You
By Jonathan Sackner Bernstein, M.D.

Published Aug. 24, 2004 10:12 p.m. - This manifesto could save your life. Every single one of us is at risk of heart attack and disease, and a simple daily regimen can help stave off such heart problems, says Dr. Jonathan Sackner-Bernstein. A well-respected cardiologist and lecturer, Dr. Sackner-Bernstein has extensively investigated the effects of betablockers on patients with h ...
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How To Get Better Teachers—and Treat Them Right How To Get Better Teachers—and Treat Them Right
By Chester E. Finn, Jr.

Published Aug. 24, 2004 8:20 p.m. - To start producing better students, we need to find better teachers. To do that, Chester E. Finn, Jr., a distinguished visiting fellow at the Hoover Institution, proposes taking a common-sense approach to lure our best and brightest to join the profession: deregulate teaching, and pay outstanding teachers more than mediocre ones. ...
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The Corporate Weblog Manifesto The Corporate Weblog Manifesto
By Robert Scoble

Published Aug. 24, 2004 7:17 p.m. - Before you post to the company blog again, read this manifesto. To blog guru Robert Scoble, business bloggers should have a few things in common. Among them, they should steer clear of PR-cleansed jargon, they should have a thick skin, and they should avoid writing during times of emotional turmoil. Scoble, a Microsoft strategist, knows his stuff--he's one ...
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Do Less Do Less
By Seth Godin

Published Aug. 24, 2004 6:00 p.m. - Marketing guru and agent of change Seth Godin writes that for your company to do more, sometimes you need to do less! Stop trying to be all things to all people (or customers), and focus (in your life and in your work) on your core strengths. Your business (and probably your sanity) are likely to improve. ...
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