Issue 146 - Published Oct. 5, 2016
Analytical Marketing Will Deliver for Your Customers Analytical Marketing Will Deliver for Your Customers
By Adele Sweetwood

Published Oct. 5, 2016 10:30 a.m. - “While moving the revenue needle is still a critical benchmark for many modern marketers, our positions are no longer solely about supporting a sales team with the basics. Marketing tactics have become more sophisticated, but our roles have really been redefined by the value of one word: data.”
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Design IS Business (Why the World Needs Leaders with the Skills of Designers) Design IS Business (Why the World Needs Leaders with the Skills of Designers)
By Lisa Kay Solomon, Patrick van der Pijl, and Justin Lokitz

Published Oct. 5, 2016 10:30 a.m. - “Design is a disciplined approach to discovering, identifying and capturing value. The good news? Design is a teachable discipline—it has its own process, its own tools and its own way of working. It just hasn’t been taught to most of us.”
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How To Build A Strong Mind How To Build A Strong Mind
By Terence Mauri

Published Oct. 5, 2016 10:30 a.m. - “What is it that enables leaders to persevere through seemingly insurmountable challenges that at first seem to exceed our limits? Make a list of leaders you admire and who have made a difference in the world. They could be living or dead. The chances are they all have one outstanding quality in common: they are bold.”
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How Leaders Can Master the Art of Accountability How Leaders Can Master the Art of Accountability
By Jonathan Raymond

Published Oct. 5, 2016 10:30 a.m. - “Every business leader agrees that accountability is an essential ingredient in a healthy organizational culture. Which makes it all the more striking how little training there is out for leaders and managers on how to do it well. The cost to teams and organizations is high and widespread.”
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“Bankers Are 'Only' Motivated By Money” (And Other Ways Organizations Domesticate Us) “Bankers Are 'Only' Motivated By Money” (And Other Ways Organizations Domesticate Us)
By Todd M. Warner

Published Oct. 5, 2016 10:30 a.m. - “At the core of domestication is how organizations teach people. Organizations 'train' people not through their learning programs, but through the ways they work and the assumptions that abound in their social system.”
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Redefining ROI:  Investing in your Return On Integrity Redefining ROI: Investing in your Return On Integrity
By John G. Blumberg

Published Oct. 5, 2016 10:30 a.m. - “It is our core that gives us the strength to lead. It enables us to endure the onslaught of daily storms and sustained periods of challenge. A strong core also enables us to manage our ego in the midst of wild success.”
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