Issue 135 - Published Nov. 11, 2015
Success. Now What? Success. Now What?
By Bob Buford

Published Nov. 11, 2015 10:01 a.m. - “Every day, men and women who have achieved great things both personally and professionally and reached the very top of the ladder are being put out to pasture to rarely, if ever again, use the significant gifts and talents that helped them for the first 50 or so years of their lives. I would suggest that it doesn’t have to be that way.”
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Getting One Second Ahead: 5 Mantras for Mindful Leadership Getting One Second Ahead: 5 Mantras for Mindful Leadership
By Rasmus Hougaard, with Jacqueline Carter & Gillian Coutts

Published Nov. 11, 2015 10:00 a.m. - “As leaders, you need to be able to rapidly sift through an overload of information and multiple distractions. […] If managing our attention is at the root of the problem, then training the attentional muscle is the key to addressing it.”
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It's the Experience, Stupid! It's the Experience, Stupid!
By Denise Lee Yohn

Published Nov. 11, 2015 10:00 a.m. - “Experience is the frontier on which companies compete and win today. Businesses are designing and differentiating their offerings to appeal to the buyers of experiences—or, at least, they should be. That’s because, when it comes to value creation, the more things change, the more they stay the same.”
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Bringing HR to the C-Suite: How Human Resources Can Create Value and Drive Performance Bringing HR to the C-Suite: How Human Resources Can Create Value and Drive Performance
By Carol E. M. Anderson

Published Nov. 11, 2015 10:00 a.m. - “I have spent my career as one of those HR professionals who have to cajole operational leaders into doing ‘HR work.’ I’ve fought the resistance, and I’ve learned a lot along the way. I’ve learned that this can’t be ‘HR work’—it’s leadership, plain and simple.”
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How Fanatical Fans Create the Bedrock for a Successful Brand How Fanatical Fans Create the Bedrock for a Successful Brand
By Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh

Published Nov. 11, 2015 10:00 a.m. - “Your most loyal customers set the stage for continuous growth. If you listen to them, they can help you define how far afield you can extend. If you forsake them at any point, they can, like jilted lovers, go from being fanatical fans to fanatical detractors.”
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The New Consumer Manifesto: Why Old is New, and Young is Old News The New Consumer Manifesto: Why Old is New, and Young is Old News
By Lori K. Bitter

Published Nov. 11, 2015 10:00 a.m. - “Madison Avenue became obsessed with the 78 million 'baby boom' kids. But at some point the brilliance of targeting a huge demographic, with money to spend, and a self-image to support, turned into an outright obsession with youth. When the baby boom generation hit 50, the affair was over.”
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  • Thumbnail for 135.02.Halftime
  • Thumbnail for 135.01.OneSecondAhead
  • Thumbnail for 135.03.ExtraordinaryExperiences
  • Thumbnail for 135.04.RepurposingHR
  • Thumbnail for 135.05.Rocket
  • Thumbnail for 135.06.GrandparentEconomy




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