Issue 126 - Published Feb. 18, 2015
Why Technologists Should Work For Themselves Why Technologists Should Work For Themselves
By Mark Beckner

Published Feb. 18, 2015 8:00 a.m. - “Programmers, developers, solution architects, and technical consultants—all of you have the basic skills necessary to become highly successful outside the confines of traditional employment ... it is a natural progression from where you are today, one which will pay immense dividends.”
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Is Your Brand Missing the Mark with 60% of U.S. Consumers? Is Your Brand Missing the Mark with 60% of U.S. Consumers?
By Paul Jankowski

Published Feb. 18, 2015 8:00 a.m. - “There’s one part of the country where, I think, many brands are completely missing the mark: it’s what I call the New Heartland. ... It’s a massive and influential cultural segment that is largely underserved by advertisers—and a huge opportunity for brands willing to make the effort.”
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Out for Brains! (Why Customer Service Will Drive the Economy of the Next Fifty Years and Beyond) Out for Brains! (Why Customer Service Will Drive the Economy of the Next Fifty Years and Beyond)
By Peter Shankman

Published Feb. 18, 2015 8:00 a.m. - “The economy of the next fifty years and beyond will be driven by customer service. The age of ‘buy from us because we say we’re awesome’ is over, and has been replaced by an age of ‘I’ll buy from them because someone I trust says they’re awesome.’”
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Change the Game or Go Home: A Manifesto for Innovation Change the Game or Go Home: A Manifesto for Innovation
By Joseph Jaffe

Published Feb. 18, 2015 8:00 a.m. - “Isn’t it time companies asked the same questions as entrepreneurs, but instead of articulating this in a creative brief and being satisfied with a jingle, tagline or even real-time tweet as the output, fast track and super size this expectation in the form of a disruptive technology-led solution?”
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Sprinkles: An Antidote To The Demise of Customer Surprise Sprinkles: An Antidote To The Demise of Customer Surprise
By Chip R. Bell

Published Feb. 18, 2015 8:00 a.m. - “Without 'sprinkles,' service is simply good; with sprinkles good becomes distinctive. As customers, we do not tweet, blog, or speak about good service, only about service with sprinkles. And, customers today have developed a 'sprinkles sonar.' Surprise is not really a surprise if it is completely predictable.”
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