Issue 123 - Published Nov. 12, 2014
Debunking the Myths, Lies, and Misconceptions of Word of Mouth Marketing Debunking the Myths, Lies, and Misconceptions of Word of Mouth Marketing
By Ted Wright

Published Nov. 12, 2014 12:01 p.m. - “If you have ever tried to discuss word-of-mouth marketing, you’ve likely confronted the many myths and misconceptions that surround it. I’ve heard every single one of them [and] I’ve gotten pretty good at responding. Maybe I can help you do it too.”
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A New Superpower: Building Habit-Forming Products A New Superpower: Building Habit-Forming Products
By Nir Eyal

Published Nov. 12, 2014 12:00 p.m. - “Face it, we’re hooked. The technologies we use have turned into compulsions, if not full-fledged addictions. … How do companies, producing little more than bits of code displayed on a screen, seemingly control users’ minds? What makes some products so habit-forming?”
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A Consistent Personal Narrative is the Key to Leading in the Social Age A Consistent Personal Narrative is the Key to Leading in the Social Age
By Frank Guglielmo & Sudhanshu Palsule

Published Nov. 12, 2014 12:00 p.m. - “In the new world of deep interconnectivity, what we call the Social Age, leaders are confronted with challenges that constantly test ‘who they are’ … Thriving as a leader in the Social Age means taking a good look at your self and understanding how you are most productive in five areas.”
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Choose Your Impact, Change the World Choose Your Impact, Change the World
By Mindy Hall

Published Nov. 12, 2014 12:00 p.m. - “Who do you want to be as a leader? What impact do you want to have? How do you want people to experience you? No matter where you fall in the organizational structure, your ability to shape both the organizational culture and how others perceive you is a direct result of the level of intention with which you operate.”
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Welcome to the Conscience Economy Welcome to the Conscience Economy
By Steven Overman

Published Nov. 12, 2014 12:00 p.m. - “Something extraordinary is happening. Humankind’s increasing interconnectedness is causing a global transformation of values and expectations, at both the individual and societal level. The shift is reaching a tipping point that will transform business forever. … That’s great for humanity—and for business.”
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Fight Through the Ambush: How to Thrive When Shit Hits the Fan Fight Through the Ambush: How to Thrive When Shit Hits the Fan
By Jake Wood

Published Nov. 12, 2014 12:00 p.m. - “There’s a reason that the word ambush has made its way into American corporate vernacular. In today’s volatile and hypercompetitive business world, we are all constantly on the front lines. So forget about trying to avoid going to battle … being a high-stakes leader means stepping into the arena.”
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