ChangeThis is building a platform for the launch of important new ideas. Ideas that will spread far and alter the tone of our conversations. Ideas that will change minds.
When Lawrence Lessig wrote Code and Other Laws of Cyberspace, he changed our understanding of intellectual property and the Internet. When Seth Godin released Unleashing the Ideavirus, he did the same for the spread of ideas. Eric Raymond’s The Cathedral and the Bazaar gave voice to open-source software development, and the largest companies in the world joined the fight. The authors of The Cluetrain Manifesto laid out their rules for the new economy, and millions of individuals arrived at their doorstep to sign their assent.
Each of these authors reached millions of people and changed the course of an entire field. Each began with an idea, wrote a manifesto, and released it on the Internet. Readers did the rest.
ChangeThis is taking the magic that helped spread these manifestos and creating a new medium for spreading thoughtful, innovative, and important ideas.
There are many ways to get involved:
- Figure out how to solve the Israeli-Palestinian conflict and want to start a petition to submit to the UN Security Council? Write a manifesto from scratch.
- Grad school thesis paper that was too revolutionary for its time but perfect for today? Put the on the finishing touches.
- Have an article in a magazine, newspaper, or journal that never got traction? Repackage it and watch it spread.
- Write a book and want to excerpt a powerful, compelling piece? Assuage your publisher’s fears of losing money and pick the most riveting selection.
If you have an idea that needs to be heard and an argument that can persuade people to believe, you need to submit a manifesto.