About Seth Godin | Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of multiple books that have been bestsellers around the world and changed the way people think about marketing, change and work. His newest book is The Icarus Deception.

http://sethgodin.typepad.com/

Manifestos by this author
Brainwashed: Seven Ways to Reinvent Yourself
Jan. 13, 2010 - By: Seth Godin
“Years ago, when you were about four years old, the system set out to persuade you of something that isn’t true. Not just persuade, but drill, practice, reinforce, and yes, brainwash. The mission: to teach you that you’re average. That compliant work is the best way to a reliable living. That creating average stuff for average people ...
How to Sell a Book (or Any New Idea) (step 1 is the hard part)
Sept. 11, 2008 - By: Seth Godin
My friend Fred has a new book coming out and he was trolling around for new marketing ideas. I think he’d be surprised at this: Sell one. Find one person who trusts you and sell him a copy. Does he love it? Is he excited about it? Excited enough to tell ten friends because it helps them, not because it helps you? Tri ...
Marketing Mismatch: When New Won't Work With Old (Riffs on Meatball Sundae)
Jan. 16, 2008 - By: Seth Godin
“People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. They keep wanting to add more stuff—more candy bits and sprinkles and cream and cherries. The dream is simple: "If we can just add enough of [today's hot topping], everything will take care of itself." Most of the time, ...
Pushing Past the Dip: How to Become the Best in the World
May 9, 2007 - By: Seth Godin
The long, tough slog through mediocre-ville. To be the best, Seth Godin explains, you must concentrate your effort, push a little harder, commit a few more resources and leave mediocre to those willing to be average. ...
Polkas, Pyrotechnics and Point D's: Pieces and parts of Seth Godin's new book, small is the new big
Aug. 4, 2006 - By: Seth Godin
Here’s just a taste of Seth Godin’s latest book, small is the new big, a plentiful well of inspiration for your business and you. ...
The Bootstrapper's Bible
Nov. 16, 2004 - By: Seth Godin
Available to you once again! There's never been a better time to start a business with no money. This manifesto will show you how. ...
Do Less
Aug. 24, 2004 - By: Seth Godin
Marketing guru and agent of change Seth Godin writes that for your company to do more, sometimes you need to do less! Stop trying to be all things to all people (or customers), and focus (in your life and in your work) on your core strengths. Your business (and probably your sanity) are likely to improve. ...
We Are All Artists Now
Nov. 14, 2012 - By: Seth Godin
“We know how much you care, and it’s a shame that the system works overtime to push you away from the people and the projects you care about. The world does not owe you a living, but just when you needed it, it has opened the door for you to make a difference.”
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