About Sally Hogshead | Growing up with the last name Hogshead would give anyone an unconventional point of view. Today, after surviving years of harassment on the playground, Sally is a speaker, author, and brand innovation consultant, helping companies develop messages that persuade and captivate. Clients past and present include Nike, MINI Cooper, Aflac, Cole Haan, Target, Coca-Cola and Godiva. Her new book is Fascinate: Your 7 Triggers to Persuasion and Captivation. Find out more about creating fascinating messages at SallyHogshead.com.

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Manifestos by this author
Cherry Bombs: A Supplemental Kit to „Radical Careering„
Oct. 12, 2005 - By: Sally Hogshead
Stuck in a career rut? No way out? Lob a cherry bomb! "Cherry bombs are quick but explosive ideas that startle a situation out of paralysis. Bursts of thinking to create change within you, or around you." ...
How To Fascinate: Why Your Brand Should Do A Shot Of Jägermeister
Feb. 11, 2010 - By: Sally Hogshead
"If you’re under age 45 or so, there’s a good chance that you’ve tried Jägermeister. However the odds are low—quite low—that you actually enjoy the taste. And that’s okay. Few people do. Very, very few. I’ll wager that most of the people who make Jägermeister don’t like the taste of Jägermeister. Yet ...
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