About Matthew E. May | In addition to The Laws of Subtraction, Matthew E. May is the author of four previous manifestos. He is also the author of three award winning books: The Elegant Solution, In Pursuit of Elegance, and The Shibumi Strategy. A popular speaker, creativity coach, and close advisor on innovation and design strategy to companies such as ADP, Edmunds, Intuit, and Toyota, he is a regular contributor to the American Express OPEN Forum Idea Hub and the founder of Edit Innovation, an ideas agency based in Los Angeles.

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Manifestos by this author
Creative Elegance: The Power of Incomplete Ideas
May 6, 2009 - By: Matthew E. May
“It is nearly impossible to make it through a typical day without exchanging ideas. Whether deciding on something as simple as a restaurant for a long overdue night out, or as complicated as the design of an entirely new product, we are forever involved in sculpting and selling our creative thought. Conventional wisdom says that to be ...
Mind of the Innovator: Taming the Traps of Traditional Thinking
Aug. 8, 2007 - By: Matthew E. May
Matthew May, author of "Elegant Solutions: Breakthrough Thinking the Toyota Way" and a popular ChangeThis manifesto on the subject, now brings our attention to the ‘Seven Sins of Solutions’, the traditional ways of thinking that prevent us from divining the most accurate—and elegant—of solutions to any problem solv ...
Elegant Solutions: Breakthrough Thinking the Toyota Way
Dec. 5, 2006 - By: Matthew E. May
One million ideas a year. A culture of innovation. An intrinsic belief that good enough never is. Matthew May’s manifesto shows you how Toyota’s principles and practices will help you engage your creative spirit and bring elegant solutions to your work and life. ...
The Zen of Business: 7 Habits of the Highly Creative
Jan. 19, 2011 - By: Matthew E. May
“Frank Zappa once said: 'The most important thing in art is the frame. For paint, literally. For other arts, figuratively—because, without this humble appliance, you can't know where the art stops and the real world begins.'”
The Laws of Subtraction: How to Innovate in the Age of Excess Everything
Oct. 10, 2012 - By: Matthew E. May
“The noise is deafening, the signal weak. Everything is too complicated and time-sucking. Welcome to the age of excess everything. Success in this new age looks different, and demands a new and singular skill: Subtraction.”
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