About Jonathan Salem Baskin | Jonathan Salem Baskin produces a daily blog and podcast entitled Today in the Histories of Social Media and the award-winning marketing blog, Dim Bulb, contributes regularly to the CMO Strategy section of Advertising Age, serves as a Senior Fellow of the Society for New Communications Research, and was recently named to the Blogger Board of SocialMediaToday.com. He has 29 years of client and agency marketing communications experience. His previous books were Branding Only Works on Cattle (Business Plus, 2008) and Bright Lights & Dim Bulbs (iUniverse, 2009). Jonathan lives in Chicago, Illinois.
Manifestos by this author
10 Rules for Branding In a Post Branded World
Sept. 11, 2008 -
By: Jonathan Salem Baskin
We live in the twilight of a branded world born over 100 years ago. Most marketing remains blinded by the fading glare of its old, outdated promises. Yet there is a new approach to brands ahead of us, based upon a definition that is less about static image and imagined identity, and more about real-time interaction and actual ...
We live in the twilight of a branded world born over 100 years ago. Most marketing remains blinded by the fading glare of its old, outdated promises. Yet there is a new approach to brands ahead of us, based upon a definition that is less about static image and imagined identity, and more about real-time interaction and actual ...
The Past Is Prologue: 4 Cases For An Old Approach to New Media
Jan. 19, 2011 -
By: Jonathan Salem Baskin
"Perhaps what we’re experiencing isn’t an exception to the experiences of past generations, but rather another opportunity to do things we human beings have always done... only faster, more broadly, etc."
"Perhaps what we’re experiencing isn’t an exception to the experiences of past generations, but rather another opportunity to do things we human beings have always done... only faster, more broadly, etc."
