About Jeanne Liedtka | Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her Columbia University Press books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press. Her new book is Design Thinking for the Greater Good: Innovation in the Social Sector.

https://www.jeanneliedtka.com/

Manifestos by this author
Calling All Corporate Couch Potatoes:
Put Down the Doritos and Get Moving! Or, How Managers Can Succeed in Uncertain Times

April 9, 2009 - By: Jeanne Liedtka
"I am convinced that a good many of the 'survival strategies' that organizations are adopting are just wrong. Tragically wrong. For more than three years, my colleagues and I have been studying a set of managers who successfully grew their businesses in the fac ...
Ding Dong the Witch is Dead! The Fall of Homo Economicus and the Rise of Design Thinking
Sept. 20, 2017 - By: Jeanne Liedtka
“It is hard to think of a more flawed theory that has had as much of an impact on organizational life as that of the ‘rational man’ of neoclassical economics: an unfeeling automaton, driven by analytic assessments of economic utility and the pursuit of self-interest.”
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