About Dan Ward | Dan Ward is a retired Lieutenant Colonel in the US Air Force, where he served for more than 20 years as an acquisitions officer and helped shepherd the development of military technology programs. His new book is The Simplicity Cycle: How to Make Things Better Without Making Them Worse. He also wrote F.I.R.E.: How Fast, Inexpensive, Restrained and Elegant Methods Ignite Innovation (HarperBusiness, 2014). Dan holds three engineering degrees and received the Bronze Star Medal for his service in Afghanistan.

www.thedanward.com

Manifestos by this author
The Simplicity Cycle
April 26, 2006 - By: Dan Ward
Most cliches find their origin in truth, and "less is more" is one that rings true whether we are discussing a new marketing piece swimming with text and graphics or an ice cream sundae swimming in, well, just never add a dollop of strawberry sauce over the chocolate, caramel and those multi-colored jimmies. Dan Ward succinctly shows us that increased complexity does not ...
How to Ignite Innovation with F.I.R.E.
May 14, 2014 - By: Dan Ward
“The pattern of rapid, thrifty innovation shows up across a large range of technical contexts and genres. Whether we are talking about submarines or software, medical or military technology, the most impactful and successful innovations tend to be produced by small teams with short schedules, tight budgets, and strong commitments to simplicity.”
The Simplicity Cycle Manifesto
May 13, 2015 - By: Dan Ward
“When our additions get out of control, the new pieces do not simply add less than the previous pieces—they actually diminish the value of the whole. Fortunately, there is an alternative … With a little attention and focus, we can prevent complexity from reducing the design’s goodness.”
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