Glory Borgeson “In this day and age, it is not enough to have a system in place for dealing with customers’ issues promptly and smoothly. Now, you need a strategy with built-in extras, benefits that are above and beyond what the public expects from you and your business. These extras have to be planned into your regular, day-to-day commerce because you can be sure that your competitors are hanging out their own honeycomb trying to attract the same bees as you.

I call these built-in extras the 'Wow!'

These are the actions you (and anyone representing your business) do for customers and, as a result, your customers actually say 'Wow!'"

About the author:
Glory Borgeson is a business coach, speaker, and author of Catapult Your Business to New Heights: Sure-Fire Strategies to Increase Profit. She has over 25 years worth of experience in several industries. She specializes in coaching small business owners and executives in the first two years of a new position. To learn more, head on over to borgesonconsulting.com.