Matthew E. May “It is nearly impossible to make it through a typical day without exchanging ideas. Whether deciding on something as simple as a restaurant for a long overdue night out, or as complicated as the design of an entirely new product, we are forever involved in sculpting and selling our creative thought. Conventional wisdom says that to be successful, an idea must be concrete, complete, and certain. But what if that’s wrong? What if the most elegant, most imaginative, most engaging ideas are none of those things?”

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Matt May's previous manifestos Elegant Solutions: Breakthrough Thinking the Toyota Way and Mind of the Innovator: Taming the Traps of Traditional Thinking.

About the author:
Matthew E. May is the author of In Pursuit of Elegance: Why the Best Ideas Have Something Missing (Random House/Broadway, May 2009) and of The Elegant Solution: Toyota’s Formula for Mastering Innovation (Simon & Schuster, 2006). A popular speaker, he lectures to corporations, governments, and universities around the world, and works confidentially with creative teams and senior leaders at a number of top Fortune-listed companies. He spent nearly a decade as a close adviser to Toyota, and his articles have appeared in national publications such as USA Today, Strategy+Business, and Quality Progress. He has appeared in The Wall Street Journal, and on National Public Radio.