Ron Bronson Welcome to the 21st century.

What motivates young people isn't the promise of a distant retirement check thirty or forty years after they've given all they have to a company that doesn't let them have a piece of the pie. The first thing you need to keep in mind is the fundamental idea of ownership.

You don't have to give up stock in your company, to give a young worker a feeling that s(he) is contributing to themselves, as well as the firm's bottom line. But you do need to invest in their sense of desire to contribute in meaningful ways to institutions that matter. To them, coming to work is an exercise in mutual benefit.

About the author:
Ron Bronson is a new media strategist with over a decade of experience working in public relations and higher education. He currently runs Synonym, a company that helps people get their message out in a digital world and provides millennials the tools to discover what they’re passionate about. Ron publishes Reading, Writing and Big Ideas, a syndicated blog on higher education, Web 2.0, entrepreneurship and life.