David Meerman Scott “You and I are incredibly lucky.

For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people want to consume and that they are eager to share with their friends, family, and colleagues.

Word-of-mouse is the single most empowering tool available to marketers today. I wrote this e-book so you can take advantage of the power of viral marketing too. In it, I share ideas that will help you create your own viral marketing strategies and campaigns.”

About the author:
David Meerman Scott is an online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over $1 billion in products and services worldwide. Scott has developed word-of-mouse strategies that for just a few hundred bucks earned him spots in the Marketing Sherpa Viral Marketing Hall of Fame twice: in 2006 and again in 2007. He is the author of the number-one best-selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly. Check out his popular blog at www.WebInkNow.com.