William Arruda Arruda and Dixson warn: you are being googled. Internet research is now a no-brainer in the hiring process, whether you are applying for a job or pitching your bid. So, how can you impress recruiters and clients when they perform this kind of reference check? The authors offer steps to making you digitally distinctive.

About the author:
William Arruda and Kirsten Dixson are two of the world’s leading personal branding experts. They’re also the founding partners of the Reach Branding Club, an innovative, e-learning branding program. Learn more at www.reachbrandingclub.com.