Craig Stull, Phil Myers, David Meerman Scott Why does one product succeed while others crash? And why do the second and third products from a successful company almost always fail? The crew at Pragmatic Marketing determined that there are more reasons than features and price when determining the success (or failure) of a product, including “inside-out thinking” and the distractions of running a successful company. Here, they present 7 Secrets to dramatically increase the likelihood of becoming a market-driven success.

About the author:
Craig W. Stull is CEO of Pragmatic Marketing, Inc., an INC 500 company which he founded in 1993 to provide product marketing training and consulting to firms by focusing on strategic, market-driven techniques. Phil Myers , President of Pragmatic Marketing, Inc., has been a CEO or senior management leader at three start-ups that went public; launched seven products to market that became category leaders; and served as a line of business leader for two of the world’s top 10 technology companies. David Meerman Scott is the author of The New Rules of Marketing & PR. He has presented at hundreds of industry conferences and events in over twenty countries on four continents.